Category Manager - Appleton, WI

Mills Fleet Farm Appleton , WI 54914

Posted 1 month ago

The Category Manager (CM) is responsible for developing, sourcing, pricing and merchandising a group of products for catalog, internet and sales promotions that meet the merchandising objectives of the company. Provides merchandise assortments that continually increase company revenues and profitability that achieve all assigned category goals and objectives.

Essential Job Functions The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation.
1.Plan, develop, and recommend sales, gross profit level, inventory control, and merchandise turnover objectives for the assigned department(s) and item(s).
2.Develop and recommend merchandising, display, advertising, distribution, packaging and sales plans and programs for assigned items and merchandise departments.
3.Negotiate buying contracts on categories or subsets of categories as determined by the Divisional Merchandise Manager (DMM)
4.Analyze market, competitive, and customer perception data, and provides recommendations to the DMM regarding price levels.
5.Review and analyze historical and YTD category performance data. Recommend performance goals for categories, and manages category performance
6.Works closely with Store Operations and Planogramming to build and review category insights. Utilizes data to make recommendations to DMMs on planograms, promotional programs, merchandising assortment, forecasts, and other key category initiatives. Takes the initiative to elicit insights from data and recommend programs to division leadership.
7.Develops an understanding of Fleet Farm's private brands, including assortment and projected sales forecasts, gross profit level, and merchandising and promotional programs. Works with the DMM to project sales forecasts and gross profit levels within the assigned categories.
8.Continuously acquire and retain product knowledge through the research of specific items and product categories.
9.Work with Inventory Management department to ensure that stock is being ordered for promotional plans as well as day-to-day stock.
10. Define long term category visions and category strategies that provide the framework for all category management deliverables in Fleet Farm.
11. Drive assortment management and define core assortment by category. Provide unbiased recommendations on optimal category assortment to the retailer based on clear understanding of product, segment performance and current/ anticipated

category trends. Track distribution performance
12. Identify, prioritize and execute category projects that embed the category strategy and will unlock category growth.
13. Leverage strong relationship building skills and excellent communication skills to influence key stakeholders.

Other Duties and Responsibilities

Perform other duties as assigned or required.

Nature of Supervision:

Must be capable of working with minimal supervision and a high degree of autonomy.

Supervisory Responsibility:

This position has no supervisory responsibilities. However, this position may be asked to assist in training of new Team Members.


Bachelor's degree or equivalent years of experience required
3-5 years of related experience required

Experience with retail environment preferred

Experience working with P&L concepts revenue, cogs, gross profit margin, operating expenses and income.

Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.

Ability to manage multiple projects in a fast-paced environment

Excellent computer skills, with MS Office Applications: Word, Excel, PP.

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Category Manager - Appleton, WI

Mills Fleet Farm