Category Development Manager - Regional Accounts

Diageo Bentonville , AR 72716

Posted 2 months ago

Job Description: :


Looking for an experienced category manager who is skilled in both the tactical and strategic elements of building retailer relationships. This role will be responsible for supporting Spirits category strategy and providing recommendations to various retailers through a fact-based approach: category assessment, consumer insights, assortment optimization, promotional planning and evaluation, planogram development, etc.

Complexity of Role:

  • Candidate will have a solid understanding of the business, financials, products/services, markets, and the needs of customers; become recognized as an expert in the Spirits category.

  • Complexity is high and flexibility is critical in a dynamic fast-paced environment (very SKU intensive category).

  • The role requires a significant level of collaboration and the ability to build productive relationships with multiple stakeholders, both internal and external.

  • Deep understanding of category management practices and positive ways of working.

  • Strong project management skills are essential.

Leadership Responsibilities and Decision-Making Rights:

  • Must be able to build relationships and influence decision making internally and at key customers.

  • Strong analytical and thought leadership capabilities.

  • Ability to connect insight to actionable store execution.

Key Outputs/Deliverables:

  • Manage a Category Advisor relationship for a regional grocery chain, including assortment and shelf recommendations.

  • Utilize various sources including syndicated data and retailer POS; research to solve current business issues, define category and consumer trends, and identify business opportunities. This analysis will be translated into fact-based recommendations and customer presentations.

  • Delivery of standard category management practices: shelf management, promotion planning/analysis, pricing analysis, and business development projects.

  • Creation and maintenance of category scorecards with proactive recommendations on an ongoing basis.

  • Develop and maintain a pipeline of fact-based actionable consumer and shopper insights relevant to customer needs.

  • Assume expert role and ownership of assigned tools, processes, and tasks.


  • Minimum 5 years relevant experience required, preferably Category Management experience in Consumer Packaged Goods or Adult Beverage Category.

  • Highly prefer strong technical experience with advanced software skills relevant to the Category Management function - this includes space planning software (JDA), syndicated data systems (Nielsen, IRI, Spectra), shopper basket data, and Microsoft Office (Excel, Access, PowerPoint).

  • Previous category advisor or customer interfacing roles required.

  • Possesses strong project management, time management, and organizational skills.

Ability to travel 20%

Worker Type :


Primary Location:


Additional Locations :

Job Posting Start Date :


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Associate Category Manager Sams

Newell Brands

Posted 3 weeks ago

VIEW JOBS 8/25/2021 12:00:00 AM 2021-11-23T00:00 Title: Associate Category Manager - Sam's Location: Bentonville, AR Reports to: Category Manager Job Summary: The Category Manager will be responsible for leading Category Captain responsibilities within a defined Category at Sam's Club. This individual will be responsible for analyzing various data sources, identifying business insights, recommending solutions that drive profitable category growth, and executing POG building with Sam's Club. The Category Manager will work closely with the Buyer on key initiatives such as planning cycles, line reviews, key season execution, etc. to develop and grow total category sales. Leveraging syndicated data, shopper and consumer insights, category and industry trends, Category Manager will develop comprehensive category growth strategies focused around shopper centricity, enabling greater sell-thru and market share gains. This position works as a strategic thought leader, imparting knowledge of the category to drive profitable business results. Duties and responsibilities include the following: Key Responsibilities: Extensive Category Understanding * Act as subject matter expert in assigned category and provide thought leadership to Sam's Club Buyer, Planner, DMM, etc. * Leverage learnings from cross functional counterparts (e.g. Category Strategy, Consumer & Shopper Insights, Trade Marketing, etc.) and use to deliver impactful recommendations to Buyer * Knowledgeable about Market, Channel & Customer performance at the Category, Manufacturer, Brand and Product Line level * Understand category purchase drivers, trip missions, shopper need states, etc. Reporting and Data Analysis * Generate reporting/scorecards and provide insights, identify actionable opportunities and deliver solutions that drive profitable category growth * Direct and perform ad-hoc analysis across a wide variety of retail business development issues and make recommendations to Buyer * Contribute to the line review process, make recommendations on range, category space allocations and develop POGs using space planning software * Develop presentations and present to buyer and key stakeholders (e.g. business reviews, line reviews, product/segment deep dives, shopper insights, etc.) * Leverage technology to visually tell compelling category growth stories (e.g. virtual reality, heat mapping, etc.) Multi-channel Experience * Provide insight and perspective of the various channel dynamics * Monitor channel shifting and the associated trends reflected in the marketplace * Form perspective on multi-channel purchasing behaviors (e.g. site to store, store to site, etc.) * Understand how online purchase behaviors differ from those in-store and how to capitalize on the differences Shopper Understanding * Ability to synthesize large amounts of data (e.g. Shopper Research, POS, loyalty card information, registry, etc.) into actionable insights * Use knowledge of shopper and consumer to recommend optimal category ranges, flows, adjacencies, cross merch opportunities, etc. * Build in-store category innovation into all category leadership discussions (e.g. aisle reinvention, store of the future, disruptive merchandising strategies, etc.) Project Management * Ability to manage multiple projects simultaneously under tight deadlines * Manage flow of information and requests from Buyer, Sales and Trade teams, Business Segments, etc. * Ability to prioritize and resource projects effectively Additional Skills * Strong familiarity with Sam's Club proprietary tools is preferred (MADRiD, etc.) * Ability to build strong sustainable business relationships at all levels and functions of the organization and with customers and customer teams * Excellent communication skills - both written and verbal * Direct and perform analysis across a wide variety of category business issues and make fact based recommendations * Must be able to link business objectives with winning growth strategies * Convey complex issues brilliantly with excellent communication and presentation skills Key Qualifications: * Bachelor's degree (emphasis in business/marketing or related field) * Minimum 2-3 years of experience working with a leading CPG company in Category Management, preferably as Category Captain on major retailer * 3-4 years of experience working with a leading CPG company (Category Management, Sales, Trade Marketing, Shopper Insights or related position) * Demonstrated knowledge of Category Management philosophies, tools and processes and proven record of success * Demonstrated success in leading Category Management (Category Captain) engagements with a major retailer * Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines * Analytical skills and computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.) * Strong familiarity with syndicated data, measures and software (e.g. Nielsen, IRI, NPD, etc.) * Proficiency with space management principles and software (e.g. JDA/Blue Yonder Space Planning, Apollo, Spaceman, etc.) * 10-20% travel Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. Newell Brands Bentonville AR

Category Development Manager - Regional Accounts