Career Opportunities: Digital Marketing Manager (87698)

Freeman Dallas , TX 75201

Posted 2 months ago

About Us

We are a global company of thinkers, designers, and doers. Freeman partners with our clients to build a connection with their customers by creating brand experiences that are seamless, innovative, and immersive. From strategy, creative, and digital to logistics and event technology, our teams place the client at the center, helping them connect to people in meaningful and personal ways. What makes us unique is our collaborative culture, intuitive knowledge, global perspective, and personalized approach developed from our 90-year legacy as an industry leader. Freeman connects people to a universe of opportunities that create a spark, build understanding, and inspire action.

Summary

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams and vendors to launch campaigns on time and on budget.

Essential Duties & Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our paid social presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm with product & content marketing teams to achieve revenue and growth objectives

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Education & Experience

  • BS/MS degree in marketing or a related field

  • Proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns (Marketo & ABM platform a plus)

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, Webtrends, others as needed)

  • Working knowledge of retargeting tools

  • Experience in setting up and optimizing Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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Career Opportunities: Digital Marketing Manager (87698)

Freeman