Campus Chief Digital Officer, Campus Information Technology (2 Positions Available)

Job Details

Job Family

ADMIN- Profesional Exempt Contractual (PEC)

Grade

18

Salary

$91,669 - Base Salary

Department

Campus Information Technology

Reports To

Campus President

Closing Date

June 03, 2024

FLSA Status

Exempt - Not Eligible for Overtime Compensation

First Review Date

March 19, 2024

Job Summary

The Campus Chief Digital Officer position collaborates between two (2) campuses (Kendall/Homestead or West/Padron) and is essential in governing, and effectively supporting collegewide marketing strategies, multimedia event logistics, instructional technologies, and synchronization with Learning Resources and the Center for Institutional and Organizational Learning (CIOL). The Campus Chief Digital Officer ensures community and student engagement through event marketing campaigns, analytics, and meaningful measurement.

Duties & Responsibilities

• Recommends instructional technology for use in the classroom and on campus. Assists faculty with the design and production of multimedia products including educational videos, learning objects, podcasts, audio files, and lecture capture in collaboration with academic departments

• Seeks and keeps abreast of current innovative trends and best emerging pedagogical practices in instructional and automated technologies

• Assists campus administrations by addressing issues involved with the delivery of academic and student programs, instructional technology development, and employee development

• Oversees large-scale special event support, equipment maintenance and engineering, video production and photography services, social media outreach, multimedia system integration and graphic design

• In collaboration with the Office of Communications, maintains a consistent voice, tone, and framework, to support a strong brand presence among campus and external communities

• Supports collegewide marketing and communications initiatives, both internal and external, across multiple platforms, such as Salesforce CRM and Marketing Cloud, to drive value to student recruitment, enrollment, and overall engagement

• Supports Salesforce Marketing Cloud which includes leveraging AI technology to personalize the student journey, supporting omni-channel engagement, and making data driven decisions to optimize strategy and campaigns in real-time

• Employs strategies that engage students more effectively through personalized, relevant, and automated email communications that align with the overall business objectives and enhance the student journey

• Keeps assigned campuses abreast of innovative trends and emerging pedagogical practices

• Manages and maintains digital assets and preservation including film, photography, podcasts, social media platforms, and other electronic media for a specific campus

• Supports assigned Campus technology to support retention and pedagogical practices/learning strategies; provides digital marketing expertise inclusive of recommendations for communication, marketing campaign and instructional technologies; and provides training to campus personnel:

• Kendall and Homestead Campuses: Health Science and Nursing programming and supports multimedia needs of the MDC Athletics Department and its teams

• West and Padron Campuses

• Collaborates with Campus Presidents and Deans, Marketing and Communications and IT on all initiatives to identify technical needs and opportunities to ensure efficiency and consistency across channels, assess unique market opportunities, determine strategic priorities, and supports measurable campaigns for community and student engagement at the campuses

• Coordinates the maintenance of Campus Web Pages with District personnel

• Oversees hiring and selection, training, supervising and evaluation of staff

• Ensures the development and implementation of all appropriate budgets

• Establishes performance goals and oversees ongoing measurement protocols to evaluate and optimize effectiveness including gathering data, managing analytics, and making recommendations based on performance results

• Performs other duties as assigned

Minimum Requirements

• Master's degree in marketing, Communications, Business Instructional Technologies, or related field and five (5) years demonstrated technology, marketing, and administrative/managerial experience; or Bachelor's degree in marketing, Communications, Business, Instructional Technologies, or related field and nine (9) years demonstrated technology, marketing, and administrative/managerial experience

• Knowledge of college educational philosophy and top management administrative practices and procedures; college curriculum and instructional programs

• Knowledge and understanding of the College organization, goals and objectives, and policies and procedures

• Knowledge of criteria of accreditation agencies, especially the Southern Association of Colleges and Schools (SACS)

• Knowledge of technological systems as they apply to instructional, administrative and workplace needs

• Strong interpersonal and communication skills to work effectively with a wide range of constituencies in a diverse community

• Strategic planning skills to effect change in a multi-cultural environment

• Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures

• Performance management and employee development skills

• Strong leadership skills that promote dedication, creativity, innovation, and growth

• Ability to supervise and train assigned staff including organizing, prioritizing, and scheduling work assignments

• Ability to effectively present information to groups of managers, clients, customers, and the public

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations

• Ability to develop and interpret financial data/plans and manage resources

• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

• Ability to think, reason and make sound judgments on how responsibilities are completed in compliance with college standards and guideline

• Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty, and staff

Essential Position

• This function/position has been designated as "critical". This means that it has job duties that affect the security, safety or physical operation of the College, and are required to work at the Emergency Operations Center and/or have access to the incident scene once normal campus operations have been suspended.

Additional Requirements

The final candidate is to successfully complete a background screening and reference check process.

EQUAL ACCESS/EQUAL OPPORTUNITY

Miami Dade College is an equal access/equal opportunity institution which does not discriminate on the basis of sex, race, color, marital status, age, religion, national origin, disability, veteran's status, ethnicity, pregnancy, sexual orientation or genetic information.

To obtain more information about the College's equal access and equal opportunity policies, procedures and practices, please contact the College's Equity Officer: Cindy Lau Evans, Director, Office of Equal Opportunity Programs / ADA Coordinator / Title IX Coordinator, at (305) 237-2577 (Voice) or 711 (Relay Service). 11011 SW 104 St., Room 1102-1; Miami, FL 33176. EquityOff@mdc.edu