Campaign Specialist - B2B (Remote) - ( 2113038 )
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.
About the job
As Campaign Specialist, you will focus on generating sales leads for our B2B products through content marketing, advertising and on- and offline events.
You will focus on marketing activity designed to reach HR professionals primarily in North America, but your responsibilities may vary over time.
Deliver qualified sales leads for B2B team
Develop content marketing and collateral - research, commission and design engaging content
Run lead-generation campaigns across digital media, with support from the central digital team
Run live events for lead generation as appropriate - online and offline
Develop and commission video content to engage our audience
Report regularly on activity and campaign success
Work effectively in a heavily cross functional, fast-paced environment, especially working across global functions (Portfolio, Tech, Global Marketing) and local/Geo functions (Sales, Marketing, Product).
Gather, synthesize, and share market and customer insights to fuel innovation, to position products and service offerings at the segment/discipline level, to anticipate course trends, to identify new market opportunities, and ultimately to inform product strategy and investment decisions.
Conduct comparative analyses of incumbent and emerging competitors in order to position our products and campaigns for aggressive disruption.
Preserve brand fidelity and delivering a consistent approach to branding and customer experience across all product categories.
Please note, this role can be fully remote, the successful candidate can be based anywhere in either the USA or Candada (if they have the full right to work in the country). Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Relevant experience in lead generation in a B2B sales environment
Self-motivated and with a positive, can-do attitude towards challenges and obstacles, comfortable with uncertainty and a changing environment
Strong project management skills and ability to manage multiple stakeholders simultaneously and prioritize use of budget and resources
Comprehensive knowledge of the whole marketing mix and experience in adapting it to different markets and situations
Excellent written and oral communication skills; ability to communicate effectively for diverse audiences
Critical thinker and problem solver who is motivated to seek data to inform his or her work
Team player able to earn cross-functional/cross-geographic team confidence through influencing skills
Proficient in Microsoft Office (Excel, Word, PowerPoint)
Primary Location : US-RE-Remote
Other Locations : US-Louisiana, US-Idaho, Canada, US-Utah, US-Washington, US-Arizona, US-California, US-Oregon, US-Nevada, US-MN-Minneapolis, US-New Jersey, US-IA-Iowa City, United States
Work Locations :
Job : Marketing
Organization : Global Product
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Travel : No
Job Posting : Sep 14, 2021
Job Unposting : Sep 28, 2021
Schedule: : Full-time Regular
Req ID: 2113038