Campaign & Sales Support Marketing Manager (Marketing Program Manager 2)

Wells Fargo Wilmington , DE 19801

Posted 2 weeks ago

Job Description:

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as "Personal Cell" or "Cellular" in the contact information of your application.

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo's Consumer Lending businesses empower millions of customers to achieve their dreams every day. Whether it's buying a home, purchasing a car, funding a significant purchase, or making important daily credit card purchases, Consumer Lending provides important credit products and services that help our customers succeed. The group includes Home Lending; Auto; Cards, Retail and Merchant Services; Personal Lending; Consumer Lending Control; and Consumer Lending Shared Services.

The Consumer Lending team partners with other businesses across Wells Fargo to create and deliver transformational experiences that help customers gain access to credit. The vision for the Consumer Lending business is to leverage technology and data to make it simple for customers to easily access credit when and where they need it. Consumer Lending serves customers across the country through our distribution network of more than 5,300 retail banking branches and Home Lending offices, as well as online and digital channels.

A critical part of Consumer Lending is the Merchant Services Organization, which provides businesses across the U.S. with a range of payment processing capabilities with in-person, online and on-the-go options. And, within Merchant Services, the Growth Marketing Team is chartered with building and executing strategies that will allow us to aggressively grow and scale our customer base. The team owns all outbound acquisition marketing initiatives, manages the shopping experience on, and provides critical marketing leadership and support to our sales organizations (both centralized call centers and distributed field sales teams).

The Campaign and Sales Support Marketing Manager (Marketing Program Manager 2) role will be a mission critical member of the Growth Marketing Team. This person will partner closely with the Merchant Services Small Business Banking sales organization and provide strategic and executional marketing support across promotional offer development, campaign management, lead list generation, marketing communications, event marketing and educational support materials. We are in need of a rock star that understands what it means to truly partner with our sales teams and knows how to effectively build integrated sales and marketing programs.

Specific responsibilities include:

  • Helping build out and execute our annual marketing plans in support of our sales organizations, including socializing plans with senior leadership and sales teams to gain buy-in.

  • Developing promotional incentives. This will include ideation, business case development, offer communications, fulfillment management and measurement.

  • Generating prospecting lead lists in support of our sales team's outbound calling efforts. This is a complex initiative from defining the list pull criteria to managing a cross-functional team to building out and uploading the list into our sales technology platforms to ensuring successful measurement.

  • Creating marketing campaigns targeted at driving leads to our sales organizations, including concepting, creative and media plan development, executional management and campaign measurement.

  • Generating event marketing support for key trade shows/events that the sales team attends.

  • Providing ongoing marketing communications support for the sales teams, including pitch decks, email templates, customer-facing videos and more.

  • Creating detailed reporting for stakeholders and senior leaders to inform them of program effectiveness. This will include analyzing data, monitoring performance and providing optimization recommendations.

  • Maintaining partnerships with our sales teams (and sales leadership) to create a "one-team" approach across our marketing and sales organizations. Our goal is to have a true partnership with our sales teams.

  • Ensuring all marketing programs have a measurement plan in place so we can effectively understand the ROI of our initiatives, determine where we should optimize our campaigns and assess if there are programs we should stop.

  • Serving as subject matter expert on sales marketing support best practices, process and policy within the Merchant Services organization.

Required Qualifications

  • 6+ years of marketing experience

Desired Qualifications

  • Ability to identify risk exposures and propose solutions

  • Ability to negotiate, influence, and collaborate to build successful relationships

  • Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important

  • Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills

  • Ability to be flexible and adjust plans quickly to meet changing business needs

  • Strong project management skills including the ability to handle multiple projects concurrently

Other Desired Qualifications

  • Demonstrated marketing experience (including lead generation) for business-to-business sales teams

  • Experience in annual marketing planning for sales organizations

  • Solid analytical skills with ability to turn campaign results/findings into executable insights

  • Experience communicating and presenting to multiple levels of the organization

  • Strong ability to drive test and learn agendas

  • Ability to drive needed results reporting and identify critical insights

  • Solid knowledge base across core digital marketing channels

  • A customer-centric mindset and a desire to drive best-in-class experiences

  • Marketing experience within financial services industry, or other highly regulated industry

  • Previous experience developing or managing online marketing programs in financial services or regulated industries

  • Experience with business-to-business CRM technology platforms

Job Expectations

  • Ability to travel up to 20% of the time

Street Address

NC-Charlotte: 401 S Tryon St

  • Charlotte, NC

AZ-Tempe: 1150 W Washington St

  • Tempe, AZ

IA-West Des Moines: 7000 Vista Drive

  • West Des Moines, IA

DE-Wilmington: 2200 Concord Pike

  • Wilmington, DE


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.Relevant military experience is considered for veterans and transitioning service men and women.Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Benefits Summary


Visit for benefits information.

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Campaign & Sales Support Marketing Manager (Marketing Program Manager 2)

Wells Fargo