Campaign Marketing Specialist - Women's Health

Campaign Marketing Specialist, Women's Health

Myriad Genetics is seeking a Marketing Specialist to join their Women's Health Marketing Team. The Marketing Specialist will work under the guidance of the Campaign Manager and will be responsible for assisting in the development, execution, and monitoring success of the marketing campaigns for the Women's Health portfolio. They will also contribute to special projects and conferences as needed, all aimed at enhancing increasing awareness and understanding for prenatal screening and hereditary cancer risk.

Responsibilities:

• Assist with and execute sales/marketing campaign development and implementation.

• Become familiar with clinical aspects associated with MyRisk Hereditary Cancer Test, Foresight Carrier Screening and Prequel Non-Invasive Prenatal Screen.

• Optimize and manage marketing material in a content management system.

• Work with agency partners and campaign manager to support the social media strategy and execution for Women's Health.

• Assist in the generation and presentation of campaign material to Business Unit Field personnel and selected internal/external groups.

• Collaborate with the campaign manager to develop conference/tradeshow strategy, execution and track key success metrics

• Interact with vendors to complete projects.

• Track key performance indicators and communicate results to the broader business unit.

• Support speaker bureau and community event initiatives held by Business Unit Field personnel with marketing material, program guidelines and work with professional engagements to ensure compliance with regulations.

Required Qualifications:

• Bachelor's degree required.

• At least 3 years of experience in product marketing or related role.

• Ability to multi-task and work in a fast-paced environment to meet deadlines.

• Willingness to take risks; innovative spirit.

• Highly results-driven.

• Ability to analyze information to optimize for business impact.

• Strong communication skills.

• Familiarity with digital marketing tools and techniques.

Preferred Qualifications:

• Proven ability to work in a remote environment.

• Experience in developing and executing marketing campaigns.

• Experience in developing and delivering presentations to a wide range of audiences