Campaign Manager, US Sports Marketing

DESCRIPTION

The Sports Marketing team at Amazon Prime Video seeks a Sr. Campaign Manager to lead 360° marketing campaigns and related projects in support of our live sports properties and original unscripted sports programming (docuseries and documentaries). The campaign management team is the operational backbone of Sports Marketing at Amazon, responsible for organizing the team and for bringing innovative marketing campaigns and initiatives to life. This position reports to the Head of Campaign Management and will play a key role in three crucial areas:

• Campaign and Creative Operations: Oversee all aspects of 360-degree marketing campaigns, from brief to concept to execution. Manage timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery.

• Team Operations: Champion efficiency and innovation within the CM team. Optimize and advocate for processes. Input to resource management and capacity planning within the Campaign Management team and across specific campaigns.

• Sports Brand Operations: Ensure brand consistency across initiatives and manage content for cross-functional needs. Partner with Creative and Strategy teams to enforce a strong sports brand identity.

Key job responsibilities

• Overall health of 360° campaigns including timeline management and oversight of the creative production budget

• Align the strategy, creative, social and media leads/teams towards common objectives and shared timelines

• Serve as main point of contact for assigned campaigns, acting as subject matter expert

• Work proactively with internal teams and external partners to assess project requirements and to ensure efficient development and delivery of assets per the marketing plan

• Own the business relationship with creative and 360 agencies, acting as the outward-facing liaison and sometimes producer

• Establish and own creative asset budgets, including the strategic allocation of resources, rate negotiations with external partners, and oversight of the development of AV, digital art and print creative assets

• Obtain necessary approvals and communicating plans to relevant stakeholders

• Invent and simplify appropriate processes and system tooling to ensure on time and on budget delivery, as well as support efficient collaboration, campaign planning, resource tracking and creative review/approvals

• Anticipate and mitigate problems as they arise while ensuring updates on progress, relevant delays and budget implications are communicated to stakeholders

• Raise the quality bar and foster continual process improvements through routine post-mortems and collaborative feedback with cross-functional partners

About the team

Prime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women's Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports, sports exclusives, and unscripted sports entertainment content to Amazon customers.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA

BASIC QUALIFICATIONS

• 5+ years of professional non-internship marketing experience

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• Experience using data and metrics to drive improvements

• Experience in creative project management, budget management, and vendor negotiation

• Experience presenting metrics and progress to goal to senior stakeholders

• Experience owning relationships with senior stakeholders and external partners

• Experience executing, driving alignment, and scaling cross-functional marketing programs

• Experience implementing process, and understanding of project management software to track process and creative development progress

• Experience establishing and optimizing marketing and creative processes

• Excellence in written and verbal communication

• Experience working in entertainment campaign management

PREFERRED QUALIFICATIONS

• A passion for sports, and understanding of the sports marketing and/or sports broadcast marketing landscape

• Understanding of digital file and folder management systems

• DAM (Digital Asset Management) experience a plus

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.