Campaign Manager - Enterprise Marketing

Nokia Irving , TX 75061

Posted 3 weeks ago

About Nokia

At Nokia we create the technology to connect the world. Developing and delivering the industry's only end-to-end portfolio of network equipment, software, services and licensing that is available globally. Through our research teams, including the world-renowned Nokia Bell Labs, Nokia is leading the world to adopt end-to-end 5G networks that are faster, more secure and capable of revolutionizing lives, economies and societies. Nokia adheres to the highest ethical business standards as we create technology with social purpose, quality and integrity. A truly global company, we are 160 nationalities working in more than 100 countries.

Nokia is focused on delivering networking and communication solutions to Enterprise verticals that need a mission critical networking foundation to deliver services to their customers and employees with the highest quality and reliability. Customers in Transportation, Energy and Public Sector (TEPS), Technological Extra-Large Enterprises (TXLE) and Webscale companies can benefit from these high-performance mission critical networking solutions. Nokia has established a global customer base in these segments over the last decade and is now looking to further accelerate the growth of its business.

The Campaign Manager supports the creation and leads the execution of the campaign plan using the Enterprise defined campaign hierarchy. The Campaign Manager is responsible for overseeing and coordinating deliverables across campaign execution, measurement, optimization and lead management. Using the Enterprise defined campaign hierarchy, he/she is responsible for managing the marketing budget and balancing the marketing mix. The candidate will bring all elements of the corporate marketing team together (strategic marketing, content marketing, and communications, digital marketing, demand generation) to develop and drive an effective program.

Roles / Responsibilities:

  • Collaborate with the execution team to define tactical plans for defined audiences optimized to meet objectives cost-effectively (specifying deliverables as well as media/channels to reach target audiences and appropriate calls to action)

  • Define the appropriate marketing mix consisting of lead generation, pipeline acceleration, cross-sell/upsell, loyalty and retention, and nurturing campaigns

  • Develop draft copy for associated email, landing pages, social media and website. Support efforts to distribute the content through email, website, social media, partner and sales channels

  • Coordinate between campaigns and product and solution marketing teams and manage the internal review cycle with Subject Matter Experts, executives and marketing leaders to arrive at the final campaign plan and supporting content assets

  • Pull in required resources and competences from various internal and external parties involved to make the campaigns most successful (e.g. sales, marketing including Brand and Marcom, portfolio marketing units, corporate comms, field marketing, partners and alliances and agencies).

  • Lead the tracking and analysis of campaign metrics which contribute to the CMO marketing dashboard

  • Manage content workflow, allocate and track budget, liaise with subject matter experts, and apply brand standards

  • Provide creative guidance including creative briefs to engage external suppliers

  • Ensure content best practices are applied to an integrated marketing program planning so that the full buyer's journey and reputation, demand and sales enablement programs have been included and rationalized against activation plans.

  • Define content and channel strategy goals and approach, identify and ideate on compelling storylines, and align these elements to the campaign brief, messaging documents and activation strategy to create a comprehensive and measurable content plan.

  • Ensure campaign messages and creative ideas are aligned for instance with our Nokia brand and corporate messages, buyer persona and buyers journey.

Background/Experience:

  • A University or advanced degree preferably in marketing, communications or business

  • 4-6 years relevant B2B marketing experience, motivating and leading a diverse and distributed marketing team; global experience is a plus

  • Cross-functional, multi-phase and complex project management

  • Experience in digital marketing, including the use of marketing automation platforms

  • Proven ability to work effectively in virtual teams and in a matrix organization

  • Experience in a global or multi-regional role and demonstrable cultural awareness and respect for diversity (essential for success both within the company and in communicating effectively to our global audiences)

  • Campaign and program planning, execution, analytics, marcomm and optimization experience

  • Technical/product category experience desirable

  • Lives and breathes the company's brand, culture and values

Skills:

  • Ability to work in a collaborative way with campaign, program and tactic supporting teams

  • Strong administrative and management skills, including the ability to organize, analyze and report on data from multiple systems and provide actionable recommendations

  • Budget, vendor and agency management related to campaign, programs and tactics

  • Excellent written and verbal communication skills

Behavior:

  • Resilient, flexible, adaptable in a dynamic and fast-paced environment

  • Strong personal drive and sense of responsibility

  • Creative and innovative - can see the story in the information

  • Drives process rigor and scale and expands processes to address strategic complexities

  • Fast learner, able to understand new technologies and process changes

  • Empathetic to buyers, customers, influencers, users and sales resources

  • Detail oriented, well organized, efficient with time management

Knowledge:

  • Marketing plans

  • Target audience personas and buying processes, relevant industries/segments

  • Relevant market trends and competitive marketing strategy and tactics

  • Sales methodology and go-to-market plans, sales process and funnel basics

  • Best practices and emerging trends related to industry and marketing innovation

  • Content activation channels - paid, earned, owned, digital, face to face, inbound and outbound

Nokia Marketing and Corporate Affairs is undergoing a fundamental shift towards audience-centric marketing. This represents an evolution of our digital marketing initiative. This incorporates SiriusDecisions Go-to-Market Architecture Framework and is based on five key dials: prioritize audience segments, select buyer personas, isolate buyer needs, conduct portfolio mapping, and determine pathways to market.

This framework includes:

  • Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.

  • Focusing on the buyer's specific business needs, and how Nokia can solve them.

  • Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia's understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.

  • Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.

  • Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.

This is an exciting time for all of us here at Nokia. We are shaping a new stage to enable us to serve our customers even more effectively and achieve even more in our individual roles. And we'd love for you to join us, to help us realize this vision.

Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, we promote employment equity and encourage women, aboriginal persons, persons with a disability or members of a visible minority group to apply.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Campaign Marketing

HMS

Posted 3 weeks ago

VIEW JOBS 10/2/2020 12:00:00 AM 2020-12-31T00:00 HMS makes the healthcare system work better for everyone. We fight fraud, waste, and abuse so people have access to healthcare-now and in the future. Using innovative technology and powerful data analytics, we help government and commercial payers reduce costs, increase quality, and achieve regulatory compliance. We also help consumers take a more active role in their own health. Each year, we save our clients billions of dollars while helping people live healthier lives. At HMS, you will develop new skills and build your career in a dynamic industry while making a difference in the lives of others. In conjunction with the VP of Marketing, the Director, Campaign Marketing will craft and execute account-based marketing (ABM), as well as demand and lead generation strategies focused on campaign development and management and brand awareness that is aligned with sales goals and business objectives. This position will also oversee channel communications, including but not limited to, email, specialized landing pages and advertising. Essential Responsibilities: * Operate an ABM strategy with identified target accounts and align content and marketing programs to the customer throughout the sales cycle * Collaborate with Business Development, Product Marketing and Corporate Marketing to plan and execute ABM initiatives and personalized campaigns that drive revenue * Research prospects and clients via industry news and on the web, sharing interesting findings with the sales and marketing team members * Work with other marketing team members to define campaign plans and customize overall approach and content for each account * Conduct campaign analytics and reporting to provide clarity of trending, benchmarking and insight for tracking ROI and optimizing campaign effectiveness * Develop broad-based messaging and communications - internal and external - including advertising, public relations, social media and other non-traditional channels * Source and/or manage engaging content for all appropriate channels Non-Essential Responsibilities: * Performs other functions as assigned Knowledge, Skills and Abilities: * Deep understanding of marketing with heavy emphasis on campaign development and digital marketing * Expert-level experience with MarTech, content management systems (CMS), marketing automation * Expert-level experience with customer segmentation and journey mapping, as well as building buyer personas * Ability to drive analytical insight by pulling key conclusions from data and proposing meaningful hypotheses Work Conditions and Physical Demands: * Primarily sedentary work in a general office environment * Ability to communicate and exchange information * Ability to comprehend and interpret documents and data * Requires occasional standing, walking, lifting, and moving objects (up to 10 lbs.) * Requires manual dexterity to use computer, telephone and peripherals * May be required to work extended hours for special business needs * May be required to travel at least 10% of time based on business needs Minimum Education: * Bachelor's degree in Marketing, Communications or related field required * Master's degree preferred Minimum Related Work Experience: * 7 years of professional experience in B2B and/or B2C marketing & communications * Experience deploying ABM strategies that enable integrated campaigns and demand generation Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. EEO including disability/veteran HMS Irving TX

Campaign Manager - Enterprise Marketing

Nokia