At Nokia we create the technology to connect the world. Developing and delivering the industry's only end-to-end portfolio of network equipment, software, services and licensing that is available globally. Through our research teams, including the world-renowned Nokia Bell Labs, Nokia is leading the world to adopt end-to-end 5G networks that are faster, more secure and capable of revolutionizing lives, economies and societies. Nokia adheres to the highest ethical business standards as we create technology with social purpose, quality and integrity. A truly global company, we are 160 nationalities working in more than 100 countries.
Nokia is focused on delivering networking and communication solutions to Enterprise verticals that need a mission critical networking foundation to deliver services to their customers and employees with the highest quality and reliability. Customers in Transportation, Energy and Public Sector (TEPS), Technological Extra-Large Enterprises (TXLE) and Webscale companies can benefit from these high-performance mission critical networking solutions. Nokia has established a global customer base in these segments over the last decade and is now looking to further accelerate the growth of its business.
The Campaign Manager supports the creation and leads the execution of the campaign plan using the Enterprise defined campaign hierarchy. The Campaign Manager is responsible for overseeing and coordinating deliverables across campaign execution, measurement, optimization and lead management. Using the Enterprise defined campaign hierarchy, he/she is responsible for managing the marketing budget and balancing the marketing mix. The candidate will bring all elements of the corporate marketing team together (strategic marketing, content marketing, and communications, digital marketing, demand generation) to develop and drive an effective program.
Roles / Responsibilities:
Collaborate with the execution team to define tactical plans for defined audiences optimized to meet objectives cost-effectively (specifying deliverables as well as media/channels to reach target audiences and appropriate calls to action)
Define the appropriate marketing mix consisting of lead generation, pipeline acceleration, cross-sell/upsell, loyalty and retention, and nurturing campaigns
Develop draft copy for associated email, landing pages, social media and website. Support efforts to distribute the content through email, website, social media, partner and sales channels
Coordinate between campaigns and product and solution marketing teams and manage the internal review cycle with Subject Matter Experts, executives and marketing leaders to arrive at the final campaign plan and supporting content assets
Pull in required resources and competences from various internal and external parties involved to make the campaigns most successful (e.g. sales, marketing including Brand and Marcom, portfolio marketing units, corporate comms, field marketing, partners and alliances and agencies).
Lead the tracking and analysis of campaign metrics which contribute to the CMO marketing dashboard
Manage content workflow, allocate and track budget, liaise with subject matter experts, and apply brand standards
Provide creative guidance including creative briefs to engage external suppliers
Ensure content best practices are applied to an integrated marketing program planning so that the full buyer's journey and reputation, demand and sales enablement programs have been included and rationalized against activation plans.
Define content and channel strategy goals and approach, identify and ideate on compelling storylines, and align these elements to the campaign brief, messaging documents and activation strategy to create a comprehensive and measurable content plan.
Ensure campaign messages and creative ideas are aligned for instance with our Nokia brand and corporate messages, buyer persona and buyers journey.
A University or advanced degree preferably in marketing, communications or business
4-6 years relevant B2B marketing experience, motivating and leading a diverse and distributed marketing team; global experience is a plus
Cross-functional, multi-phase and complex project management
Experience in digital marketing, including the use of marketing automation platforms
Proven ability to work effectively in virtual teams and in a matrix organization
Experience in a global or multi-regional role and demonstrable cultural awareness and respect for diversity (essential for success both within the company and in communicating effectively to our global audiences)
Campaign and program planning, execution, analytics, marcomm and optimization experience
Technical/product category experience desirable
Lives and breathes the company's brand, culture and values
Ability to work in a collaborative way with campaign, program and tactic supporting teams
Strong administrative and management skills, including the ability to organize, analyze and report on data from multiple systems and provide actionable recommendations
Budget, vendor and agency management related to campaign, programs and tactics
Excellent written and verbal communication skills
Resilient, flexible, adaptable in a dynamic and fast-paced environment
Strong personal drive and sense of responsibility
Creative and innovative - can see the story in the information
Drives process rigor and scale and expands processes to address strategic complexities
Fast learner, able to understand new technologies and process changes
Empathetic to buyers, customers, influencers, users and sales resources
Detail oriented, well organized, efficient with time management
Target audience personas and buying processes, relevant industries/segments
Relevant market trends and competitive marketing strategy and tactics
Sales methodology and go-to-market plans, sales process and funnel basics
Best practices and emerging trends related to industry and marketing innovation
Content activation channels - paid, earned, owned, digital, face to face, inbound and outbound
Nokia Marketing and Corporate Affairs is undergoing a fundamental shift towards audience-centric marketing. This represents an evolution of our digital marketing initiative. This incorporates SiriusDecisions Go-to-Market Architecture Framework and is based on five key dials: prioritize audience segments, select buyer personas, isolate buyer needs, conduct portfolio mapping, and determine pathways to market.
This framework includes:
Aligning Business Groups, Customer Operations and Marketing - to identify the best way to drive revenue and build brand & thought leadership using a persona-based, go-to-market approach.
Focusing on the buyer's specific business needs, and how Nokia can solve them.
Inspiring thoughtful interactions and leadership through the creation of messaging and creative ideas addressing these specific buyer needs - connecting, resonating and demonstrating Nokia's understanding of the industry challenges, and how we can solve those needs in a unique and differentiated way.
Improving buyer interactions and content delivery of the right information when the buyer would most likely need it, and in the way they prefer to receive it.
Creating transparent, effective and efficient marketing activity through coordinated efforts, targeted buyer personas and collaborative teams for campaign planning, design and execution, measurement and optimization.
This is an exciting time for all of us here at Nokia. We are shaping a new stage to enable us to serve our customers even more effectively and achieve even more in our individual roles. And we'd love for you to join us, to help us realize this vision.
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