Campaign Management & Execution Sr. Analyst

Vistra Energy Irving , TX 75061

Posted 1 week ago

If you have what it takes to become part of the Vistra Energy family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online.

Job Description

Overview:

As a critical part of the Business Acquisition Marketing team, this role is responsible for developing and delivering database driven Marketing Campaigns that help drive $80M in annual profitability and 50+ TWh in term volume for the Mass Business and LBM business segments. This role is responsible for developing multi-variate campaign builds within SAP and Salesforce to support marketing programs, as well as conducting campaign performance evaluation through tracking and reporting

Responsibilities:

  • Perform data extracts using SAS and SQL.

  • Maintain and update existing program code to ensure accurate and timely delivery of required campaign extracts.

  • Collaborates with cross-functional groups to facilitate, create and execute campaigns.

  • Understands and supports all activities around the development and execution of channel specific campaigns.

  • Supports activities, development and implementation of new campaign tools and functionality.

  • Implements procedures to ensure accuracy of all tasks performed.

  • Ensures all required tasks are delivered to required timelines.

  • Continually improves campaign execution by updating campaign extracts and leveraging new data and resources.

  • Participates in the development of B2C and B2B marketing strategies and plans with a focus on acquisition and retention.

  • Assists Channel Managers with preparation of business case development and evaluations for marketing approaches for new strategic and tactical campaigns across key sales channels.

  • Interacts with Channel Managers to investigate and track the success and profitability of campaigns and evaluate marketing approaches for new strategic and tactical campaigns.

  • Develops campaign reports to monitor and measure specific campaign performance.

Requirements:

  • BS or MS degrees in quantitative fields (math, engineering, statistics, computer science, etc.) preferred

  • 1-3 years relevant work experience

  • Experience in data manipulation software tools such as SAS / SQL / Oracle / Unix / Salesforce

  • Ability to think independently and work within a team

  • Working knowledge of key marketing financial drivers

  • Excellent organizational, communication and inter-personal skills and must be comfortable working in a collaborative team environment.

  • Develop and maintain SAS programs and processes for purposes of Marketing Campaign fulfillment. Data extracts must be delivered on time, and error free.

  • Proficiency in executing SAP Campaign updates .

  • Identify process improvements to enhance TXU Energy effectiveness and efficiency

  • Resolve reported issues in a timely and decisive manner, or escalate as appropriate

  • Perform SalesForce updates and extracts as needed in support of Marketing activities.

Job Family

Marketing

Company

TXU Retail Services Company

Locations

Irving, Texas

Texas

We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then you will have a good career here!

If you currently work for Vistra Energy, TXU or Luminant please apply via the internal career site.


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Campaign Management & Execution Sr. Analyst

Vistra Energy