Job Description: Summary
Plan and manage highly effective multi-touch, multi-channel demand generation campaigns that support FIS pipeline goals. Deliver high-quality leads through cost effective campaigns.
GENERAL DUTIES & RESPONSIBILITIES
Develops and manages the execution of high-impact demand generation campaigns that include generating, nurturing and scoring leads.
Identifies, analyzes and communicates market trends, key competitive dynamics and resulting strategic sales opportunities.
Works with internal marketing resources, utilizes a variety of addressable media, individually or in combination, to produce and deliver communications to compel prospects to contact the sales team.
Analyzes and reports on sales opportunities and campaign metrics.
Develops closed-loop processes to measure and assess ROI for communications, campaigns and sales results.
Adjusts tactics and techniques based on campaign results.
Ensures communications are in line with FIS corporate branding.
Roll out and manage a Social Selling program.
Bachelor's degree in business or marketing or the equivalent combination of education, training, or work experience. MBA preferred.
Working experience with Dynamics or a CRM platform.
Experience with Marketo.
Digital marketing experience (to include SEM, In-bound Marketing, etc.) preferred.
GENERAL KNOWLEDGE, SKILLS & ABILITIES
Communicates ideas both verbally and in written form in a clear, concise and professional manner.
Requires working knowledge of FIS products/services as well as general banking operations and procedures.
General business skills, industry knowledge, financial management and planning skills.
Ability to analyze and solve problems using learned techniques and tools.
Strong analytical, statistical and problem-solving skills.
Ability to understand and apply learned concepts.
Ability to utilize judgment in decision making process and decisions related to job tasks.
Strong organizational skills and ability to handle multiple tasks and meet deadlines.
Flexibility, versatility, dependability.
Requires the ability to establish and maintain effective working relationships with all levels of management (internally/externally), employees, clients and public.
FIS JOB LEVEL DESCRIPTION
Advanced professional role having broad expertise or unique knowledge. Uses professional concepts in developing resolution to critical issues and broad design matters. Works independently on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results. Expected to be primary mentor for others on staff and is a role model for rest of team. Effectively communicates with all levels of technical and non-technical personnel. Ability to provide communication on issues or complex information to a wide audience based on knowledge. Assigned to the most highly visible, sensitive and critical campaigns.
Fidelity Information Services