The Business Development Marketing Specialist will manage a variety of marketing communications, sales support and new business development activities, including marketing programs to support inbound and outbound developer-prospect leads development. Will maintain leads databases and coordinate closely with Marketing and Partner Acquisition (PAR) groups.
Researching, developing and maintaining outbound lead databases.
Industry research for new verticals to demonstrate understanding of each new vertical and fluency to talk to their developers.
Manage related web assets; vet and research any inbound leads for priority PAR distribution.
Maintaining Master Tradeshow schedule and working with PAR team to ensure preparedness for upcoming shows.
Manage registration and on-site resources.
Planning for shows: sponsorships, booth materials and email support prior to shows.
Website content and SEO strategy.
Managing email marketing campaigns to assist PAR team with inbound lead generation.
Coordinate additional Corporate Marketing projects as required.
Facilitate projects and marketing deliverables, through Communications/Creative Services, for partner acquisition and prospecting efforts.
3 years of experience in the areas of: Lead prospecting and associated marketing activities and General market research utilizing online and other resources
Ability to think strategically and tactically
Ability to research and communicate industry knowledge for prospect databases as well as products, services and value propositions delivered by OpenEdge
Ability to effectively develop and manage projects to completion with limited supervision
Detail oriented with excellent organizational, time-management and follow through skills. Ability to maintain a high level of productivity, work well under pressure, prioritize multiple projects and meet critical deadlines
Experience in Payments or other FinTech companies a plus
Proficiency in Google docs
SalesForce CRM experience
Marketing Automation experience such as Pardot (preferred)
Ability to navigate a highly matrixed organization
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Global Payments Inc.