Executes national marketing programs in local markets. Consults with franchise owners in developing and executing marketing plans. Implements customer-specific marketing initiatives. Works with the business development team to develop promotional programs and internal sales initiatives driven by key customer insight.
Executes national marketing programs in local markets
Consults with franchise owners in developing and executing marketing plans
Implements customer-specific marketing initiatives
Works with the business development team to develop promotional programs and internal sales initiatives driven by key customer insight.
Conducts marketing training and workshops for franchise operators
Prepares and executes regional/ market level marketing activities
Conducts and distributes marketing and sales analysis, consumer insights and market intelligence to franchise operators and corporate stakeholders
Assists new franchise operators with marketing needs (e.g. brand awareness)
Manages regional public relations, social media and media activities; advise franchisees on those same local activities
Bachelor's degree in Business Administration, Communications, Advertising or Marketing with 5 years relevant experience required
Marketing experience in a franchise organization and experience in Business to Business marketing preferred/li>
Knowledgeable of the different franchise business service lines
Written and verbal communication skills
Project management, organization, multi-tasking and prioritization skills
Coaching and influencing skills
Ability to train
Proficiency in Microsoft Office applications(e.g. Word, Excel, PowerPoint)
Ability and willingness to travel 30-50%, including overnight
Physical Demands and Working Conditions
The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Incumbent must be prepared to:
Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
Sitting for long periods of time while using office equipment such as computers, phones and etc.
Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.
Incumbent is required to have:
Incumbent will be subject to: