Business Development Manager

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Business Development Manager, you will...

You'll lead the charge in orchestrating inside sales efforts. Your role is more than just selling; it's about driving growth, fostering genuine client relationships, and championing success. With a keen eye on short-term sales cycles and a commitment to tried-and-true value-selling methodologies, you'll be the trusted advocate our clients can't do without. If you're ready to lead, collaborate, and elevate, we can't wait to welcome you to our team!

Be Accountable and Responsible

• Leadership Luminary: Lead the performance marketing inside sales efforts, steering teams through short-term sales cycles with finesse and becoming the go-to advocate for our clients.

• Cross-Sell Champion: Collaborate on cross-selling opportunities with business development staff, with a laser focus on high-growth prospects across the agency.

• Value-Selling Virtuoso: Advocate for and utilize proven value-selling methodologies, ensuring consistency and scalability in progressing and closing business deals.

• Strategic Partner: Participate in driving a consistent account planning and business development process, ensuring seamless integration with ABM marketing efforts.

• Pipeline Prodigy: Engage in creating and managing Target Account Lists, working closely with salesforce.com to transition targets into an active pipeline.

• Integrated Sales Advocate: Partner with marketing to bring an integrated approach to events, CRM efforts, pipeline management, and sales forecasting.

• Collaborative Cultivator: Work hand-in-hand with the Business Development team to cultivate and lead agency efforts, ensuring collaborative success with clear roles and responsibilities.

These are the qualifications we are looking for

• 5+ years overall experience in selling performance marketing/digital marketing solutions

• BA / BS degree preferred and/or equivalent work experience

• Lead Conversion Maestro: Utilize your network of contacts and clients, collaborating with a Business Development Partner armed with tools like Saleforce.com, SalesLoft, LeadFeeder, Zoominfo, and LinkedIn Sales Navigator to create and nurture leads.

• Lead Conversion Alchemist: Convert these leads into active prospects and, ultimately, clients, working closely with the marketing team and the Business Development team to manage inbound lead activity from the website, outreach activities, events, and performance marketing-generated leads

• Salesforce Savvy: Harness the power of Salesforce.com reports, views, tasks, and dashboards to manage and prioritize opportunities

• Strategic Researcher: Collaborate with counterparts within the healthcare/payor practice area to identify target accounts from the Target Account List, requiring in-depth research and prospecting

• Marketing Aficionado: Attain an adept understanding of the Healthcare, Consumer and/or Retail Industries. Understand Performance Marketing, Creative Services, and/or Marketing Technology to inform the lead qualification process

• Customer Experience Maestro: Our success is based on being knowledgeable at every touchpoint of the whole customer experience

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We offer the following: Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus other benefits and perks.

And here's how we live our values at MERGE

• Ability. Mastering our craft

• Agility. Delivering with a growth mindset

• Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!