Business Development Manager - Architectural Films

Avery Dennison Corporation Mentor , OH 44060

Posted 2 months ago

Avery Dennison is seeking a Business Development Manager to join the Graphics Solutions organization. In this role, you will engage end-users, architect and design firms, for the purpose of identifying, evaluating, and executing Graphics' new business opportunities for our Vela films by crafting key strategic relationships in the Architecture and Design segment. You will play a lead role in the development of strategic and tactical business plans to accelerate the growth of dynamic window films for Avery Dennison's Graphics business. A successful hire for this position will demonstrate success in finding opportunities and building our pipeline for graphic materials used primarily in the Architectural segment. We are a company that thrives on empowering our employees, promoting diverse and inclusive thoughts, and a sustainability-focused attitude.

Key responsibilities:

  • Map the different sub-segments of privacy, advertising and signage sectors and identify who are the potential large end customers for Vela and other architectural window films

  • Approach, spec-in Vela products, and initiate large scale project with the relevant target audience (emphasis on privacy)

  • Formulate the business models and success stories that could be then duplicated by the graphics sales team

  • Craft joint ventures with potential business partners that can generate and materialize Vela projects

  • Participate in the formulation of the marketing and promotion plan of Vela

  • Participate in Trade shows, seminars and present Vela to potential customers and partners

  • Identify strategic partnerships, build relationships and quickly work towards addressing unmet customer needs by identifying products and processes needed to meet those needs

  • Run and execute on projects relating to Vela deployment

  • Provide competitive analysis to identify new growth opportunities and execute plans to capitalize on these opportunities

  • Develop strong internal relationships with Graphics regional sales and marketing teams

  • Work with product management and extended internal team to ensure appropriate product portfolio and positioning

  • Act as voice of customer for all external sales nurturing the resource needs of the external market

  • Support market/product development initiatives including customer trials, promotional activities, trade shows

  • Report on industry trends, develop a process to communicate segment/fleet insights to commercial team which can be used to make valuable contributions at strategic converters

  • Partner with Sales to transition business development account activities during commercialization

  • Understand and communicate the decision-making process from private, public and leasing companies about the materials selection process

  • Map current business to understand price positioning strategy at each different segment

  • Bachelor's Degree required, MBA preferred

  • 5+ years business development, sales, product management, marketing or other directly related experience

  • Consistent record of developing sales and sales pipeline for new technology in the industry

  • A rounded understanding of the Graphics and window film industry, including contending products and materials

  • General knowledge of how decisions are made with key end users

  • Demonstrated successful related experience in a position that involves negotiating sophisticated transactions with upper-level management positions or similar experience

  • Skilled in conducting required territory analysis and planning

  • Validated negotiation skills/experience

  • Strong financial skills an eye for business

  • Skilled in preparing professional written proposals

  • Strong presentation skills

  • Strong ability to work as part of a team.

60-70% Travel required



All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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Business Development Manager - Architectural Films

Avery Dennison Corporation