Business Development Leader - Plastic Films Market (Baldwin)

Paper Converting Machine Co Seattle , WA 98113

Posted 1 week ago

About Us:

Baldwin Technology Company Inc. is a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries. As a total solutions provider, Baldwin offers our customers a broad range of market-leading technologies, with a focus on improving the economic and environmental efficiency of production processes.

Through a global footprint of 21 company-owned locations and an extensive network of partners, our customers are supported globally, regionally and locally by dedicated sales and service team members who add value by forming long-term relationships. Baldwin is privately owned by BW Forsyth Partners, a Barry-Wehmiller company.

BW Forsyth Partners is the investment arm of multibillion-dollar global manufacturing and engineering consulting firm Barry-Wehmiller. Established in 2009, BW Forsyth Partners blends Barry-Wehmiller's unparalleled legacy of value creation and people-centric culture development with keen investing experience to help companies realize their true potential.

With a focus limited to areas known well, BW Forsyth Partners seeks to partner with leadership teams to acquire small- to middle-market companies in the capital and component equipment, and professional services sectors. In each of our operating companies, BW Forsyth Partners deploys operational improvements and strategy development without compromising the autonomy, strategic vision and entrepreneurial spirit of their leadership teams.

Job Description:

  • The Baldwin Americas team is seeking an aggressive, technical, team-oriented sales and marketing Business Development Executive to lead our Plastic Film market sales in in the Western half of North America and Latin America. This role will be focused on continuing the successes that have been started in this 3-year old initiative, while expanding the customer base, marketing approach and applications for our technology.

    The constantly expanding product line currently includes industry leading products, such as, corona-based surface treatment, chill roll cleaning, continuous dryers, rotor spray and powder spray. Core market drivers for success in the industry that align to Baldwin product strengths are environmental impact reductions, cost savings, quality and productivity improvements.

We're looking for a technical sales and marketing executive with a relentless focus on success. A successful individual that can see the big picture and can clearly communicate their vision within a matrixed international company. A door opener with the ability to quickly gain access to technical decision makers and build trust and relationships.

For the right candidate, this role offers the opportunity to establish a market leading position in a growing segment while being surrounded by a highly experienced organization that prides itself on mentorship and learning. Pay structure will be a combination of base salary plus an uncapped percentage-based commission with additional goal based quarterly incentives.


Create and execute a sales plan in the region and market of responsibility. Build and maintain a sales funnel of projects to deliver orders in line with agreed plan.

Provide detailed information regarding specific customer requirements, specifications, and applications, such that accurate and timely sales proposals can be provided to customers Build and maintain critical customer relationships in the region and market of responsibility. When needed, assist marketing with:

  • the creation of market specific marketing communications materials, including online tutorials, segment websites, videos, application tools, trade show materials, brochures, data sheets and similar
  • conducting and providing feedback on region specific market research
  • determination of sales and marketing priorities, such as, trade show participation and new and modified product needs.


This is a home office position with 50% travel expected. Ability to travel to customers both domestic and international To hold a valid passport and driving license To have experience and an existing network within the plastic film industry is preferred Spanish fluency is also preferred


Creative thinker and eager learner Excellent oral, written and presentation communication skills in English Strong electrical/mechanical aptitude pertaining to machine and chemical applications Self-motivated to work alone and yet be a team player within a matrix corporate structure Excellent interpersonal skills with the ability to maintain and build customer relationships Conducts oneself in a professional and customer centric fashion Goal oriented and driven to become an impactful contributor to the business Proficient negotiator with the ability to persuasively articulate a value offering Excellent organizational and time management skills Ability to interface with a variety of plant personnel from different disciplines and levels from the factory floor to the executive suite Business acumen that provides the ability to qualify a project's financial viability Computer proficient with MS Office and CRM systems

5+ years in Sales, Marketing, Product Management or similar role in the plastic film industry

4-year university degree with a preference for a technical degree

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

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Business Development Leader - Plastic Films Market (Baldwin)

Paper Converting Machine Co