At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.
The Business Development Lead - NBA G League will be responsible for generating revenue through sales of sponsorships via integrated marketing and media platforms for the NBA G League. This individual will also be responsible for researching and identifying strategic new business opportunities for the NBA G League. Sponsorship sales will be tied to G League Events, Content, and overall league assets (e.g. jersey patch).
Develop and implement partner acquisition strategies (prospect identification, outreach, pitch ideation, proposal development) for new G League partnerships
Understand the NBA G League's assets, offerings, services and internal processes needed to better serve partnerships
Establish and build relationships with key external contacts (e.g., corporate decision makers at Fortune 500 companies and influencers in the sports marketing and agency world)
Coordinate with appropriate internal resources to develop customized programs for prospects (e.g., Media, NBA Cares, PR, Events)
Collaborate seamlessly with Global Media and Partnership Development throughout sales funnel
Align with various groups in Global Partnerships such as Partnership Management, Activation, Retail Development to bring best ideas to market
Collaborate with the G League Business Operations team to identify category opportunities
Identify leads/trends in team partnerships for league sponsorship prospecting
Deliver impactful on-brand and on-target partnership programs for new business prospects
Use storytelling to effectively sell-in partnership ideas to new business prospects
Develop, visualize and present customized partnership solutions for prospective sponsors
Facilitate ideation by leading cross-functional brainstorms to inform creative solutions
Be proactive and resourceful; solve any NBA G League partnership issues that might arise with tact and diplomacy
Benchmark and track KPIs in order to maintain success metrics for evaluating licensing and other partnerships
Become fluent with all areas of the G League's partnership contractual terms
Develop sales presentations, deal memos, reports and other partner-related materials as needed
8-10 years of experience working in corporate partnerships, directly generating new business
Experience managing multiple projects, setting priorities and meeting deadlines in a fast-paced work environment
Commercially minded and results driven with a track record of securing high level partnerships
Excellent negotiation, communication and presentation skills
Up to date with business trends across various markets and industry sectors
Ability to work cross-functionally in a global, matrix organization
Understanding of media rights landscape a plus
Experience in professional sports organizations preferred
Bachelor's degree Required
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: Business Development, Sports Marketing, Sales, Marketing
National Basketball Association