Business Channel Strategist

Quicken Loans Inc Detroit , MI 48222

Posted 2 weeks ago

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job it's about having the opportunity to become the best version of yourself.

Who We Are

Rocket Loans is an online platform revolutionizing how individuals get a personal loan. Every day, more and more people are able to consolidate high-interest rate credit cards, make home improvements, or take a dream vacation because Rocket Loans helps them obtain a personal loan.

Job Summary

The Business Channel Strategist will lead strategy development, program ideation and execution to drive business. This role is both strategic/planning focused as well as hands-on through campaign development. This position will drive results across a broad set of potential marketing channels.

Responsibilities

  • Lead team development and execution of integrated marketing programs that will deliver Quicken Loans defined growth objectives and goals

  • Work with Directors and Senior Director to align on programs

  • Understand the role of key channels: digital, social, content, etc. and how they combine to drive results and execute and/or work through others to implement various programs in each channel

  • Work with Directors to develop programs that reflect insights about how prospects' journey to become a client

  • Create effective communications, including project overviews, business proposals and marketing analyses

  • Update Senior Director and Directors of Business Channel Strategy on campaign performance and market analyses to Senior Director of Business Channel Strategy

Requirements

  • 8+ years of experience with a marketing team or ad agency

  • Bachelor's degree in marketing or a related field

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.


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Business Channel Strategist

Quicken Loans Inc