Business Analyst

Simon Indianapolis , IN 46218

Posted 3 days ago

Simon is innovating the future of retail, creating new ways to engage shoppers throughout their purchase journey both online and in stores, leveraging the latest technologies in digital marketing and commerce. Join Simon's technology innovation team to develop new omnichannel marketing solution, driving engagement across all customer touchpoints whether online, in digital and social marketing or in our physical shopping center experience.


The Business Analyst (BA) plays a key role in the review, assessment, and development of business processes. Functioning as a liaison, the BA works with the business (primarily Marketing and Digital Marketing) to understand their needs and then translates those needs into business requirements. In this case of eCommerce, the BA uses their experience in this discipline to anticipate the needs of the end users (online shoppers). The focus of the BA is on the effective use of resources, both people and technology, to fill the business need. The role is involved in all aspects of the development and support of the chosen solution.


The responsibilities will include, but not be limited to:

  • Works with the business owner to understand needs, facilitates the negotiation of requirements then documents requirements

  • Provides subject matter expertise in eCommerce

  • Acts as a liaison between the business, technical analysts, information technology analysts, consultants and end users in the analysis, design, configuration, testing and maintenance of the solution to ensure optimal performance

  • Provides analysis for technology vendor evaluation and prioritized functional road maps

  • Evaluates various technology models including off-the-shelf, custom, and Software as a Service (SaaS), comparing functionality, risks and price

  • Analyzes the feasibility of, and develops requirements for, new systems and enhancements to existing systems; ensures the system design fits the needs of the users

  • Understands and can communicate the value of solving identified problems in terms of efficiency and effectiveness

  • Provides excellent customer support to the user organization in an efficient and responsive fashion

  • Reviews work of project team members and performs quality assurance reviews, as necessary

  • Coordinates application development, quality assurance, training, and documentation with user sponsor(s) and other IS personnel

  • Creates and executes test scripts against developed solutions


  • Working knowledge of Digital technologies, omni-channel marketing, and eCommerce solutions, functions, and business practices

  • Demonstrated success delivering strategic and complex enterprise solutions

  • Effective written, oral, and interpersonal communications

  • Strong understanding of and ability to write business and functional requirements and specification documents

  • Working knowledge of application integrations in a Web environment

  • Working knowledge of Software Development Lifecycles (waterfall, iterative, agile, etc.)

  • Demonstrated experience as a liaison between business and technology teams

  • Experience with mobile applications

  • 5-7 years of progressive IT experience with a minimum of 2 years demonstrated experience as a functional lead or subject matter expert or business analyst

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