Utilize strong analytical, quantitative and research skills to support all marketing functions. This position will use transactional data to develop statistical models, reporting and other ad hoc analytical work.
ESSENTIAL DUTIES OF THE POSITION:
Model the data, design and build reports, dashboards, and analysis using various system tools, and create custom visualizations and dashboards.
Apply a variety of data extraction and analytic techniques to answer a wide range of business questions and suggest improvement ideas.
Develop insights in promotion design, guest engagement, and player development experiences using a data-driven philosophy.
Work closely with marketing team and identify, measure, and track daily performance of key KPIs across department.
Held accountable to the highest degree for the accuracy, thoroughness and confidentiality of tracking records and reports.
Assist in developing customized casino marketing programs and initiatives designed to increase market share and improve ROI, including deliverable documentation.
Implement improved segmentation and test design for Database Marketing projects.
Execute Database Marketing segmentations as required.
Assists in improving and maintaining player data integrity.
Maintain strict confidentiality of all privileged information.
Plays an integral role in data mapping of the data warehouse.
Plays a support role during the budget process providing trends and forecast.
Values based leader and active role model in living and teaching the MLCV Way.
Trustworthy and collaborative relationships with others.
Understand principles of business and has industry knowledge, organizational knowledge and solution knowledge.
Understand and decipher requirements elicited and be able to devise solutions to overcome problems.
Creative thinking facilitated through brainstorming, mind mapping and lateral thinking