Business Analyst (Aem Product Owner)

TA Digital Washington , DC 20001

Posted 1 week ago

Location: Washington DC Area

Travel Amount: 25% after initial project launch | No travel during the pandemic

TA Digital is a digital transformation agency with 30-40% growth year-over-year focused on hiring leaders within the digital marketing space to support growth and build a scalable foundation for the future. Our vision is to provide innovative digital solutions and services by continuing to expand our leadership team and hiring superstars who may feel lost or marginalized within their current organizations.

If you feel:

  • there are too many layers between you and decision makers
  • that your current organization will not make the right decision even after you identify problems and recommend viable solutions
  • you are ready for a bigger voice, larger platform or place for a stronger impact

then you should consider TA Digital because we are ready to talk to you!


The Business Analyst - AEM Product owner is a highly motivated individual with strong technical and communication skills who leverages data to create impactful analysis and reporting to help inform strategic initiatives. The ideal candidate will be able to work collaboratively across a diverse team to gather business requirements and conduct process mapping to facilitate the documentation and automation of product and system requirements. This is a dynamic role in a growth organization with direct exposure to corporate strategy and will work closely with Business, UX, Development, QA and Off-Shore resources as a thought partner daily.


  • Obtains the big picture of the product and release vision
  • Understand current business processes and define future business processes
  • Work with multiple simultaneous projects by identifying requirements, facilitating change management, impact analysis, supporting execution team
  • Client engagement:
  • Engage stakeholders, facilitate workshops, conduct client interviews to define business goals and elicit business requirements
  • Prioritize requirements collaboratively with business stakeholders, UX and technology disciplines
  • Define and document business requirements, functional requirements and process flows/ modelling
  • Determine documentation needs based on the project requirements and manage the documentation efforts
  • Collaborate with Creative team and ensure that User Experience and Visual Design align with Functional Requirements
  • Provide requirement inputs during technical design sessions, review design deliverables for consistency and as a source of requirements
  • Ensure that project team has clear understanding of functional requirements and business expectations
  • Work with QA teams to develop testing strategy, test plan, identify test cases and participate in UAT
  • Create product documentation and training material including user manuals
  • Conduct training session for a product or an implementation


  • Bachelors Degree required (Business or Digital Marketing) Master's degree (preferred)
  • Experience working in the digital agency or consulting firm space
  • Minimum 5+ years of experience as Business Analyst, Functional Analyst or Proxy Product Owner
  • An agile BA with strategic, functional, technical and relationship focus
  • Experience working with cross functional teams in transition projects with competitor vendors
  • Ability in working with both onsite and offshore teams in distributed agile
  • Familiar with use of collaborative tools preferably confluence
  • Experience in platforms on Content Management
  • Can work with multiple integration points for a technology stack:
    • WCM/CMS Adobe:AEM required
    • Adobe Analytics, Target, Audience Manager, DAM a plus
    • SFMC (Salesforce Marketing Cloud / Exact Target), SEO is beneficial
  • Understanding of templates, components and authoring requirements in a CMS
  • Advanced understanding of Site SEO requirements, benchmarking and audit in stage and live environments.
  • Great communication and interpersonal skills and stakeholder management
  • Good research, product demo and presentation skills



Base Salary, Benefits: Global Health, Dental, Vision, AD&D Insurance, Vacation / PTO / Holiday pay plus matching 401K, Tuition & Travel Expense Reimbursement as needed

About us:

TA Digital is the only global boutique agency that delivers the best of both worlds to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business - ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, commercetools, AWS, Azure and Coveo.

TA Digital has offices in US, Canada, UK and India. For more information, visit:

EOE & OFCCP Compliant regardless of: Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity / National Origin

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Business Analyst (Aem Product Owner)

TA Digital