Broadcast-Local Paid Media Specialist

Dick's Sporting Goods Inc Coraopolis , PA 15108

Posted 2 months ago

Description

The Broadcast/Local Paid Media Specialist will report to the Broadcast/Local Channel Media Lead and will be responsible for working to support our national and local broadcast and digital streaming and additional local channels (i.e. Radio, OOH, magazine) paid media marketing efforts. You will be tasked with helping us plan and execute our paid media campaigns through ad trafficking, campaign setup, budget monitoring and reporting. You will also coordinate and communicate with external paid media agency and internal key stakeholders. You will have the opportunity to be a part of an innovative, fast-growing business with a focus on mass awareness paid media channels to reach our Athletes.

Broadcast/Local Planning and Execution:

  • Check and route media authorizations for approval then distribute to agency and finance group

  • Request/receive creative CDCs, format to align with creative message cadence and open creative jobs in Workfront. Review creative as it routes for approval and call out issues or corrections.

  • Assist with or handle traffic instructions for multiple campaigns and provide to agency

  • Work with internal partners and agency on campaigns involving OOH. Provide direction to agency, review recommendations and manage approval process.

  • Ensure media buy recaps are provided and include necessary metrics

  • Pull market planning (SQAD) costs as needed

Operations:

  • Assist with maintaining broadcast-centric store list for all chains

  • Assist with maintaining budgets/spends for campaigns

  • Coordinate with production group on upcoming commercial needs, lengths and specs

  • Assist with Nielsen commercial monitoring/tracking

  • Complete campaign hindsight requests with buy recap data

  • Track store grand opening changes as monthly updates are provided

Qualifications

Bachelor's Degree in Business Administration, Communications, Marketing

1 - 3 Years Television (National and Local) and Radio Campaigns

OOH Media Campaigns

#LI-NR1


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Broadcast-Local Paid Media Specialist

Dick's Sporting Goods Inc