Brazil Content Marketing Lead

Dish Network Corporation Englewood , CO 80110

Posted 2 months ago

Summary

DISH is a Fortune 250 company with more than $13 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service Sling TV that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television. Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.

We are driven by curiosity, pride, adventure, and a desire to win it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.

Opportunity is here. We are DISH.

Job Duties and Responsibilities

We are seeking a passionate, energetic and flexible individual to join our International Business Unit as a Marketing Lead

  • Brazil. Our team operationalizes, markets, and sells international programming packages, with a portfolio of over 20 language groups, within the United States.The Marketing Lead

  • Brazil will be responsible for developing marketing strategies and tactics designed to acquire, retain and monetize subscribers of Brazilian language programming packages for both DISH and Sling TV. The Brazilian ethnic market is unique within our business and an energetic brand marketer with Brazilian cultural expertise is required to help accelerate growth within this segment. This position will report to the Sr. Brand Manager

  • International.The scope of the role may include making recommendations based on customer insight supporting content acquisition and retention, and developing and managing brand campaigns and plans catered to the Brazilian market within the US. You will work cross functionality across the team and the enterprise with key stakeholders to ensure all International business unit requirements are met, and initiatives can be launched on time and within budget.You should be comfortable working autonomously in a fast paced environment, taking the initiative, managing multiple reporting requirements and relationships with key stakeholders, and working to find creative solutions as needed.The Responsibilities

  • Along with the Sr. Brand Manager
  • International, develop brand plans, campaign & creative. Development and management for both DISH and Sling's Brazilian business.
  • Own Brazilian culture expertise in assessing campaign and creative strategy and effectiveness.

  • Manage marketing relationships, co-marketing activities and spend with Brazilian programmers.

  • Liaise with internal team members (digital, grassroots, marketing analytics) for campaign goal setting, delivery, measurement and reporting.

  • Manage external creative and marketing agencies for campaign and tactic delivery.

  • Manage Brazilian marketing budget and spend to predefined objectives and KPI's.

#LI-CD1

Skills

  • Experience and Requirements

The Right Stuff

  • Experience in a marketing or content role focused on the Brazilian ethnic market is required.

  • Brazilian Portuguese language fluency (verbal and written comprehension) and thorough understanding of the Brazilian community and consumer behavior is required.

  • Strong communication skills (effectively communicate with senior executives/business partners) and collaborative/team work skills are a must.

  • Bachelor's degree from four year college or university AND/OR 2 to 4 years of relevant experience; or equivalent combination of education and experience. MBA a plus but not a requirement.

  • Problem solver with results orientation and understanding of subscription metrics, including reach, frequency, ROI and CPA, is a plus.

  • Excellent skills with productivity tools (MS Office/Google Docs) and attention to detail are desirable.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
International Content Lead

Dish Network Corporation

Posted 1 week ago

VIEW JOBS 1/10/2020 12:00:00 AM 2020-04-09T00:00 Summary DISH is a Fortune 250 company with more than $14 billion in annual revenue that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television. Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers. We are driven by curiosity, pride, adventure, and a desire to win – it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story. Opportunity is here. We are DISH. Job Duties and Responsibilities The International Media Content Lead is a part of a team that prides itself on providing high quality international content to the millions of people here in the U.S. who want to connect with the local news, culture, and popular programming from their home countries. Working with in-language content and international programming services from our key regions in Europe, the Middle East, South Asia, East Asia, and Brazil. Primary responsibilities: * Understand the multicultural television marketplace; review programming opportunities and packaging options. * Analyze the value of current and new programming opportunities and packaging options. * Understand subscriber markets, user experience and international entertainment trends. * Participate in negotiations of international programming contracts for both DISH DBS and Sling TV. * Develop and enhance relationships with Network partners, acting as the point-person for questions, communication and related items (e.g. tax forms, payments, operational issues). * Provide deal support and correlate COGS analysis, revenue models, and subscriber trends as needed. #LI-CD1 Skills - Experience and Requirements An ideal candidate would possess the following: * Bachelor's degree from a four-year college plus 3-5 years' work experience, ideally within media and/or entertainment fields and/or pay television industry. * Exposure to contracts, legal terms, and long-form agreements. * Negotiation, presentation, and resolution skills; professional demeanor. * Sound analytical judgement; excellent organizational and multi-tasking skills. * Appreciation of foreign cultures. (Ability to speak a foreign language is a plus.) Dish Network Corporation Englewood CO

Brazil Content Marketing Lead

Dish Network Corporation