Brands Commercialization Lead

Liveramp San Francisco , CA 94118

Posted 1 week ago


LiveRamp provides the identity resolution services and integrations that are the foundation for omnichannel marketing. Our services transform the technology platforms used by our customers into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love..


The Brands Commercialization Lead requires a combination of tactical and strategic skills to develop a trusted advisor relationship with strategic partners and resellers of LiveRamp. In this role, you will utilize strong management and relationship building competencies to set a vision, strategy and objectives to drive direct LiveRamp sales growth through partnership channels. This will require partnership with product, marketing and operations teams to ensure support and delivery.

You will develop strategies and short-term plans, aligned to overall partnership goals and objectives, to manage collaboration between LiveRamp's sales team and strategic partners. You must be extremely results-driven, customer-focused, technologically savvy, and skilled at building internal relationships and external partnerships. You will be responsible for leveraging strategic partnership in the field and delivering revenue through the partner alliance and building and maintaining a pipeline of joint selling opportunities which our direct Brands sales team will execute in market.


  • Work to maximize the value of assigned partnership both through pipeline creation and influenced alliances revenue

  • Own regional business development efforts and activities, to drive in and grow partner sourced pipeline and maximize partner influence on Liveramp's opportunities

  • Collaborate with LiveRamp's sales and account team and partner personnel, to foster optimal partnership for joint success and maximizing alignment

  • Assess partner's needs on an on-going basis, set goals to meet those needs, track progress and ensure the relationship remains mutually beneficial to both the partner and LiveRamp.

  • Develop an understanding of alliance partner's business, strategy, operations and technology

  • Drive, maintain and present a pipeline of current and prospective partner-driven opportunities designed to drive visibility, revenue, customers and extend Marketing Evolution's footprint

  • Understand the competitive landscape and assess strategic opportunities

  • Maintain active relationships with sales development and sales counterparts to proactively address business issues and identify ways to build and maximize value for both parties

  • Establish short-term and long-term goals and performance metrics in-line with partnership and corporate objectives

  • Proactively engage partners on a regular basis to keep LiveRamp "top of mind" and to ensure they're gaining business value from the partnership

  • Keep key partner stakeholders up-to-date on LiveRamp's solutions to ensure their teams understand our solutions, know how to position and promote them to their end customers

  • Develop co-marketing opportunities with partners and work with LiveRamp marketing 's `department to plan and execute various co-marketing events, content and seminars.


  • 7-15+ years of experience in alliances business development / sales roles (preferably with the likes of Accenture, Deloitte Consulting, PWC, McKinsey, etc.)

  • A minimum of 5 years of experience with strategy development, partnership management or business development in the technology, media, adtech/martech or media measurement services.

  • Experience with Software-as-a-Service (SaaS)/Platform-as-a-Service (PaaS) marketing cloud services, Customer Data Platforms (CDPs), and Data Management Platforms (DMPs).

  • Experience working with product teams developing MVPs and business use cases to justify product development and enhancements.

  • Have experience in sales and working with sales teams to drive partnership value in the field

  • Strong and proven skills for successful account planning, opportunity creation and development

  • Have a network of regional relationships with potential partners, competitors, customers and thought leaders

  • Pro-active, independent thinker with high energy/positive attitude

  • Proven ability to set client/partner goals and track progress to those goals

  • Strong written, oral communication and interpersonal skills

  • Ability to build strong working relationships with clients and colleagues across departments, geographic locations, and time zones.

  • Excellent organizational skills and attention to detail

  • Strong problem-solving skills

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Production Engineer Media Brands And Products


Posted 3 days ago

VIEW JOBS 10/14/2018 12:00:00 AM 2019-01-12T00:00 Oath Media Brands and Products delivers delightful, inspiring and entertaining daily-habit experiences to over half a billion people worldwide. Our products include Yahoo, AOL, Huffington Post, Tumblr, Polyvore and Flurry with Yahoo! being number one in News, Sports and Finance. Delivering engaging, informative and relevant content to so many people quickly and beautifully is a huge challenge. The MBP Production Engineering (PE) team is the power behind engineering goodness for our production systems. By writing, designing and implementing software to drive velocity, operability, reliability and performance, the PE team ensures continuous quality on production systems as we embed deeply in the many layers and stages of software development. We love open-source and take every opportunity to give back to the community. A Lot About You At Oath we want engineers that are self starters and problem solvers with ability to do so with new and legacy code. Using innovative ideas to solve complex issues, while integrating easily with the running ecosystem, is a key trait that will fit very well in the organization. As a member of the PE team, you will drive such innovations with your developer partners and provide the operability arm by treating software as a first order responsibility. We are looking for software engineers who: * Have a passion for solving difficult technical problems, from the network to the application stack * Like to relentlessly automate everything and anything at scale (tens of thousands of servers) * Have a curious mind and love spending time trying to figure out how something works, not stopping with just knowing what it does * Want to make web applications and back-end systems faster, more reliable, more efficient * Think outside the box to build systems that collect, instrument, analyse data and provide insights about the system * Thrive on fast-paced projects, enjoy having broad and deep technical knowledge and are driven to iterate with new technologies Responsibilities * Manage production services at vast scale and their associated infrastructure and tools * Support the operability roadmap to improve the availability, performance, scalability and efficiency of the services by implementing monitoring, automation, redundancy, capacity and business continuity planning * Work on challenging system and network problems to improve system performance and reliability * Implement and maintain monitoring to provide complete transparency to application and system state, history, and trends * Participation in on-call rotation - drive incident resolution, live troubleshooting and impact mitigation Minimum Qualifications * BS/MS in Computer Science or equivalent degree * At least 3 years experience in DevOps or Software Development roles * Intermediate to advanced level of coding expertise in one or more language including Java, Python, Go, Ruby or Node * Good knowledge of TCP/IP and networking * Solid experience with writing, understanding and enhancing algorithms, data structures, scripting, and software design practices Preferred Qualifications * Experience with building CI/CD pipelines is a plus * Experience with containers and cloud technologies like Docker, Kubernetes is a plus * Experience with AWS is a plus * Experience in HAProxy / Varish / ATS is a plus * Deep understanding of UNIX/Linux system internals and tools for troubleshooting application stack dumps and networking * Experience in supporting cloud-based virtualization and platforms, big data technologies (Apache Storm, Hadoop, Hbase) is a strong plus About Oath Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50+ media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media. Oath is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on, age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Oath is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. Please let us know if you need a reasonable accommodation to apply for a job or participate in the application process. Currently work for Oath? Please apply on our internal career site. Oath San Francisco CA

Brands Commercialization Lead