Branded Content Writer

Meredith Corporation Stamford , CT 06901

Posted 2 months ago

Job Title

Branded Content Writer

Job Description

I. Job Summary | Major goals and objectives.

The Branded Content Writer will join a central team of writers and editors that create ecommerce content across many Meredith brands: Real Simple, People, InStyle, Shape, Travel + Leisure, Better Homes & Gardens, and more. This role is responsible for writing ecommerce branded content that is editorially on-brand and meets the clients' requirements.

They will work directly with the Branded Content Editor and Campaign Managers and be responsible for writing all branded content that's sold by the Ecommerce team. This person should be a skilled writer who has experience creating branded performance content in the ecommerce space and is able to adapt to numerous brand voices and styles. The content should be strong, editorially sound content that converts and engages consumers.

II. Essential Job Functions

Accountabilities, Actions and Expected Measurable Results

  • Write most branded content articles for the ecommerce team

  • Brainstorm editorial pitches for branded content campaigns

  • Collaborate closely with the Campaign Managers, ensuring that all timelines and deliverables are met

  • Build content into the CMS, handle photo production and create affiliate links

  • Use data and analytics to brainstorm and guide content decisions

  • Attend branded content meetings

  • Attend internal kick-off calls to discuss upcoming campaigns

  • Collaborate with ecommerce editorial writers and editors, and various members of the larger affiliate team

  • Assist the e-commerce team on larger scale initiatives such as Black Friday and Amazon Prime Day, and write non-branded eCommerce content when time permits

III. Minimum Qualifications and Job Requirements | All must be met to be considered.


  • Bachelor's degree in Journalism, English, Communications, Marketing, or related field


  • 1+ years of experience as a writer in the branded content, ecommerce, or editorial digital space.

Specific Knowledge, Skills and Abilities:

Must haves:

  • A strong, quick writer demonstrating experience and interest in creating branded ecommerce content

  • Excellent interpersonal and communication skills

  • Ability to work within technical systems - content management systems (CMS)

  • Comfortable working in a fast paced and matrixed organization

  • Highly adaptable and quick to learn processes

  • Knowledgeable about a wide variety of product categories including style, beauty, home, and more

  • Familiar with the Meredith portfolio

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing

Meredith requires employees entering its workplaces or performing work offsite to verify and provide proof of full COVID-19 vaccination. This is a condition of employment unless an applicant is eligible, under applicable law, for a medical or religious accommodation, or as otherwise required under applicable law.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:


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Branded Content Writer

Meredith Corporation