Brand Strategy Manager

We are…

Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.

Join us and become part of an exciting journey!

You are…

A creative and highly organized individual with strong communication skills. You're an experienced brand strategist with a connection and/or understanding of sports, sports betting/gambling, cultural trends, and consumer mindset. You will be a central hub for information of each show and custom content opportunity across Better Collective North America, understanding every aspect in order to concisely translate it into sales materials and go-to-market strategies. You are the overall voice of the consumer and client, and will play a crucial role in driving revenue growth across sponsored content, events, and activations.

You will...

• Be responsible for the creation and maintenance of sales materials; including media kits, client proposals/presentations, one-sheets, wrap up reports, case studies etc.

• Develop proactive pitch materials and support RFP responses from a creative and operations perspective

• Collaborate and organize brainstorms with Content, Sales, Marketing and Production to develop and customize programs based on client RFP's and create innovative, impactful multi-platform campaigns

• Identify, concept, and create/package sponsorable IP including tent pole events and activations to drive brand and revenue goals

• Understand client briefs to build a strategy around it, and articulate well-thought out ideas through visual storytelling to bring ideas to life

• Provide recommendations for product innovation, including new content ideas, formats, segments, and concepts across Better Collective North America brands

• Research and develop partnerships with third parties to create marketing programs that tie to client brand objectives

• Manage long-term projects or special marketing initiatives beyond day-to-day responsibilities

• Consume the industry and competition and be the voice of the market by understanding key segments and client needs

• Work closely with Account Managers and Media Team in the transition from pre-sale activities to campaign kickoff and execution

• Work closely with the Director of Media and Head of Network Marketing to develop audience targets, report on campaigns, refine process, and provide actionable insights

• Support Account Managers in creating kickoff decks, reporting decks, and wrap up reports

You have...

• Bachelor's degree or work equivalent combination in marketing, communications, business administration and/or a related discipline

• 3+ years marketing experience (preferably in the entertainment/media industry) - includes experience in strategy development, campaign

• Detailed understanding of advertising and media landscape

• Ability to work collaboratively in a fast-paced, dynamic environment

• Proficient in Google Workspace (Sheets, Docs, Slides).

• Excellent communication, critical thinking, presentation and interpersonal skills

• Extraordinary attention to detail

• A deep and genuine passion for sports, advertising, social media, branded content, and influencer marketing

• A solutions-oriented mindset, with the ability to manage others and work across multiple teams

• A demonstrated understanding of both long and short form content across social media platforms

What we offer...

• Generous benefits package and unlimited PTO

• Annual bonus

• Pet insurance

• Paid parental leave

• 401K match

• Tons of growth opportunities

• A fun and kind team supporting your success and always down to do something fun

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.

Base Salary Range: $60,000- $78,000.