Brand Specialist

Lenovo Morrisville , PA 19067

Posted 2 months ago

Position Description:

Lenovo is a US$50B Fortune Global 500 company, with over 60,000 employees and
operating in 180 markets worldwide. Focused on a bold vision to deliver
smarter technology for all, we are developing world-changing technologies that
create a more inclusive, trustworthy, and sustainable digital society. It is
the role of the WW brand team to drive this vision through the organization
and into the market, with the goal to establish Lenovo as a global innovation
The brand team is seeking a Brand Specialist who will drive brand consistency
and impact globally. Lenovo's brand ecosystem is complex and varied, and this
role will assist in developing brand guidance. The brand manager will also
drive adoption through training and communications. The role will demonstrate
success by helping to build a consistent, clear Lenovo brand presence in the
The role is within the WW Marketing organization and will report to the
Director of Brand Strategy.
Job responsibilities include:

  • Working with internal functions to express brand identity in their own communications

  • Providing guidance on executing against identity and architecture

  • Developing a network of brand advocates globally

  • Developing and managing brand training for employees and Lenovo vendors

  • Managing communications on brand topics

Position Requirements:

Desired experience and skills:

  • 3-5 years of experience in brand management or closely related marketing role

  • Demonstrated ability to interpret strategy into action

  • Clear, informative writing ability

  • Comfort with presenting and exercising influence

  • Experience working in a global or otherwise diverse, complex organization

We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.

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