Esri Redlands , CA 92373
Coordinate, execute, and monitor marketing programs that contribute to strategic brand plans. In this position, you will partner with program specialists, industry strategists, and business stakeholders to ensure the successful startup, execution, optimization, and measurement of brand programs and tactics. Additionally, you will be responsible for building brand advocacy both internally and externally, including communicating with employees and global distributors on upcoming initiatives and brand programs in the media.
Develop and coordinate the execution of integrated marketing campaigns and tactics from start to finish by working with program specialists and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
Work with Marketing Automation, Marketing Analytics, and the Creative Lab to establish best practices and optimize campaign performance
Create program assets, including collateral and digital content, that contribute to overall campaign success
Lead and support event messaging and execution as part of an integrated campaign plan to achieve industry goals
Deliver campaign assets on time
Track campaign progress at every step and proactively work with internal and external customers to steer activities in the right direction
Manage campaign activity reports and ROI analytics; be accountable for overall program performance as measured by agreed-upon KPIs by sector and industry marketing leaders
Manage program life-cycle by identifying, resolving, and escalating project risks and issues hindering delivery of programs
Enhance and drive employee advocacy program, sharing brand content across internal teams on a regular basis
4+ years of experience in B2B or B2C marketing/advertising, preferably in brand programs
Time management, resource management, and project management skills
Highly organized, strongly self-motivated, and ability to multi-task activities with shifting priorities
Quick learner with a positive attitude
Strong decision-making, problem resolution, and creative thinking skills
Excellent verbal and written communication skills
Bachelor's in marketing or business
Previous program execution experience
Familiarity with Pardot, Salesforce, AEM, Microsoft Office suite, and Adobe Analytics
Possess an exceptional creative eye
Thrive in a fast-paced environment where decisions have to be made quickly, but are rooted in data analysis and past expertise
Comfortable managing projects within startup-like environment (high growth, ambiguity, limited resources)
Capable of understanding complex technical specifications and translate those into value propositions that resonate with the target audience
Highly adaptive and proactive
Open/direct verbal, written, and listening communication skills
Experience working with extended teams across an entire organization to build consensus, generate enthusiasm, and present a strategic vision
Our passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.
Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you need a reasonable accommodation for any part of the employment process, please email firstname.lastname@example.org and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.