The Brand Specialist helps align marketing initiatives with the client engagement team's priorities as well as the handoff of marketing qualified leads to the enrollment center to drive enrollments for our university partners. The ideal candidate will be a confident written and verbal communicator with a passion for data and testing.
Coordinate with marketing and enrollment leadership to define student experience initiatives
Own the A/B testing and reporting of nurture campaigns in Marketo
Help to create the roadmap of optimizations of nurture paths, campaigns, etc.
Strategize and optimize communications with the news section of the LMS
Partner with enrollment on Salesforce email needs on strategy & content creation
Conduct and report on market research into the pain points and motivations that lead people to want to continue their education.
Gather feedback from Client Engagement and Enrollment Teams on a regular basis to constantly improve support programs
Review all creative to confirm it meets brand standards and act as an internal QA resource when needed
Working with the communications team to collaborate on those strategies which drive bottom funnel conversion and student retention efforts.
Execute the go-to market strategy for new programs across the brands to include nurture paths for those leads and current leads to convert to new programs being offered.
Assist the marketing manager on marketing plans, client presentations, reporting, etc.
Responsible for information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Bisk information assets in accordance with the company's information security program.
Other duties as assigned
Knowledge & Skills Required
Bachelor's Degree in Business, Marketing, Communications, Interactive Marketing, or Advertising
3-5 years digital marketing experience
Exceptional written and verbal communication skills
Ability to prioritize tasks effectively
Team player with strong intrapersonal skills
Ability to thrive in a fast-paced, unpredictable environment
Adept at project management and cross-functional collaboration
Creative and strategic thinker
Very strong experience with Microsoft Office
Experience with Google Analytics, A|B testing, user testing and other web analytics and optimization software and tactics is a must
Salesforce experience a plus
Marketo experience a plus
Be Bold: We take action and focus on impact. We speak openly with candor and respect. We focus on results over process. We make smart decisions and execute effectively.
Be Humble: We're difficult to offend and quick to forgive. We work as a team. If the floor is dirty, we pick up a broom. We're quick to admit mistakes and are egoless when searching for the best solutions.
Be Remarkable: We are self-motivated, self-disciplined and self-aware. Going the extra mile isn't a rarity, it's standard practice. We create incredible products and deliver memorable experiences.
Bisk is the leading provider of online program management services to universities and corporations around the world. Since our founding in 1971, we have been helping lifelong learners reach their personal and professional goals. For the past 20 years, our online program management services have helped universities expand their institutional reach and deliver quality programs at scale. We've facilitated over one million enrollments for clients including Villanova, Notre Dame, Michigan State and University of South Florida. Additionally, Bisk works with more than 100 corporations to provide corporate learning solutions that close key skill and competency gaps. Bisk is headquartered in Tampa, Florida, with more than 700 employees. We are passionate about education and defined by our mission to amplify potential. We are looking for people who share that passion and can help us shape the future of learning.
Equal Opportunity Employer: Disability/Veteran
Bisk Education Inc