Brand Social Platform Management And Innovation Strategist

Capital One Mclean , VA 22107

Posted 5 months ago

West Creek 6 (12076), United States of America, Richmond, Virginia

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Brand Social Platform Management and Innovation Strategist

Are you a strategic, Social Media Marketer that thrives in innovative and collaborative places? Do you have a passion for digital media and a love of continuous learning? Experience influencing at all levels of a complex organization? If you're a results maximizer, who is both strategic and methodical and who thrives on being a part of change, then you could be the perfect match for this position.

This high-profile role leads key horizontal strategies and platform relationships for Enterprise Brand Social Media and Content Team. The ideal candidate will work collaboratively with cross-functional teams supporting Capital One lines of business to understand business needs and develop Enterprise-wide social strategies to meet growth objectives. The candidate will be responsible for managing social platform relationships and many aspects of social media governance for the Enterprise to ensure we are both innovative and well-managed, upholding our social media standards as a world-class brand.

Direct Responsibilities:

  • Developing and growing strong relationships with 3rd-party social media platform partners, such as Facebook, Instagram, Twitter, LinkedIn, and Snapchat, to develop deep subject matter expertise that can inform innovation

  • Leading development and articulation of platform strategies across Enterprise social channels. Spearheading growth of new LinkedIn Elevate employee social engagement program, collaborating across lines of business to increase quality adoption and showcase results

  • Partnering with line-of-business-focused content strategists and paid media teams to bring innovative campaigns to market

  • Developing new strategies and approaches for inspiring social and content marketers across the Enterprise to be both innovative and well-managed, including designing communications and curriculum that educates and informs on best practices and standards

  • Liaising with legal, compliance and risk teams to assure social governance policies and procedures are met when publishing to channels and engaging with consumers

  • Supporting the Social & Content 'Community of Practice' for the enterprise, convening marketers across the company who are activating on social media for continuous improvement and to cultivate integration opportunities

  • Serving as strategy lead and POC for Enterprise social media architecture, including managing a handle registry and new social channel setups, relaunches and/or decommissions

Basic Qualifications:

  • Bachelor's Degree or Military Experience

  • At least 5 years of experience in Digital Marketing Strategy, Social Media Marketing Strategy, or Corporate Communications

  • At least 2 years of Social Media Marketing Strategy experience, including analyzing, planning, and executing social media campaigns

Preferred Qualifications:

  • Experience in marketing in a regulated industry

  • Marketing communications and/or PR leadership experience

  • Experience developing processes and standards for brand governance

  • Experience with integrated marketing for products/services with emphasis on digital channels

  • Excellent, persuasive written and oral communication and presentation skills

  • Skilled relationship-builder who can build high-leverage internal networks

  • Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity along with senior stakeholders, creative teams, legal and compliance professionals, etc.

  • Experience using workflow management systems

  • Ability to be flexible in prioritizing work, managing multiple tasks and meeting deadlines

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

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Brand Social Platform Management And Innovation Strategist

Capital One