Collaborates with management to define and develop marketing strategies to drive profitable growth;. Identifies, establishes and maintains relationships with brand partners, third party vendors, etc. to leverage current offerings, opportunities and successes. Increases agreed upon growth goals, drives demand generation and expands market share by identifying, planning and executing the activities required to ensure successful achievement of marketing business objectives. Markets products/brands within budget to obtain maximum profitability. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Such activities may include the following as well as other duties as assigned
Identifies and cultivates key relationships with influencers applicable to obtain Marketing Development Funds (MDF) for assigned brand and manages MDF budgets to maximize ROI.
Continually collaborates with internal peers, and/or vendors to effectively define, develop and execute marketing strategies.
Develops and/or implements marketing policies and objectives.
Manages the introduction of new programs or features.
Defines the internal and external communication strategy for areas of responsibility
Develops, implements and/or maintains all standardized marketing methodologies, tools and collateral of the assigned area ensuring consistent branding for internal and external communications.
Coordinates and manages applicable events.
Contracts and works with outside vendors for development and delivery of marketing programs.
May manage fee-based marketing programs focused on targeted markets.
Job Level Specifications:
Thorough knowledge of principles, theories and concepts in area of professional expertise.
Is competent in all job functions and has general understanding of the industry practices, techniques and standards.
Develops solutions to a wide variety of problems and works on projects requiring evaluation and analysis.
May refer to policies, practices and precedents for guidance but determines best course of action to achieve results.
Work is performed independently requiring judgment and discretion.
May receive some limited guidance for new assignments.
Work may be reviewed for overall adequacy.
Interacts with management and professionals within department and other parts of the organization.
May represent department externally on projects or with clients.
Actions impact the success of the overall department and sometimes the organization.
Failure to accomplish work or erroneous decisions will result in delays to projects, loss of revenue or allocation of additional resources to remedy.
Education and Certification(s):
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Tech Data is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. PAY TRANSPARENCY NONDISCRIMINATION PROVISION: The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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