Summary: Execute the marketing activities for assigned product platform. Execute long and short-term strategies, marketing plans, new products, and packaging that will drive revenue, share and profit growth for the company.
Essential Duties & Responsibilities:
Support the brand manager and director with the implementation of brand strategy and assist on specific tasks relating to the day-to-day operation of assigned brands.
Develop situation analysis on market and competitive activity including implications and recommendations.
Support new product development process from ideation to launch; lead and/or support new product commercialization team.
Help coordinate consumer insights and new product ideation.
Support key meeting deliverables for customer line-reviews and internal sales presentations.
Execute packaging initiatives including graphic and structural design.
Support development of consumer communications and trade marketing elements including advertising, public relations, brochures, in-store POP, etc.
Support product education within the organization, including developing webinars, sell stories, and product knowledge sessions.
Four-year Marketing or Communication degree
1-2 years of brand/product management experience in consumer/industrial packaged goods industry.
New product development experience strongly preferred.
Exhibit understanding of independent paint/hardware and distribution business models.
Demonstrate working knowledge of professional end-user product requirements and buying patterns.
Ability and desire to understand and clearly communicate technical features and benefits related to the brands.
Exhibit understanding of the product commercialization process and documentation and information sharing needs and protocols.
Must be an active listener, a critical thinker and a problem solver.
Must be able to work well on cross-functional teams including Operations, Finance, Sales, Research & Development, Customer Service, etc.
Strong communication skills including ability to deliver professional written and oral presentations.
Exceptional organizational and project management skills.
Travel is approximately 5% annually for sales meetings, trade shows, etc.