Brand Marketing Manager

Tivity Health Chandler , AZ 85249

Posted 4 weeks ago

Description/Responsibilities

The Brand Marketing Manager is responsible for developing the strategy, leading consumer research, ensuring consistency in tone/voice, and articulating the brand value through all marketing and consumer touchpoints. S/he analyzes how our brand is positioned in the market and crystalizes targeted consumers insights while taking brand ownership and providing the vision, mission, goals and strategies for the brand. This includes building and executing marketing plans with a focus in generating growth at all points in the funnel with a clear go-to-market strategy that supports all B2B and B2C channels.

This position reports into the VP of Strategic Growth and Marketing.

Brand ownership establishing clear market differentiation, brand positioning, growth objectives and go-to-market strategies. Analyze how our brands (SilverSneakers, Prime Fitness, Flip50, Whole Health Living, etc.) are positioned in the market and crystalize targeted consumers insights Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues Oversee marketing and advertising activities to ensure consistency with product line strategy Monitor product evolution and consumer reactions Anticipate bottlenecks Brainstorm new and innovative growth strategies Align the company around the brand's direction, choices and tactics

Qualifications

  • Bachelors' degree in marketing, business, communication or related discipline preferred. Additional related experience may be considered in lieu of degree.

  • 5+ years' experience as a proven marketing manager

  • Drive for results

  • Excellent understanding of the full marketing mix

  • Highly creative with ability to think out of box

  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate

  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

  • Strong analytical skills and data-driven thinking

  • Advanced communication and interpersonal skills

  • Up-to-date with latest trends and marketing best practices

  • Comfortable working with numbers, metrics and spreadsheets
    7030

#LI-CM1

About Tivity Health

Tivity Health, Inc. (tivityhealth.com) is a leading provider of health improvement, nutrition, fitness and social engagement solutions at scale to improve clinical outcomes, reduce healthcare costs and create opportunities to feel better, work better and live better. With decades of clinical and operational expertise, the company touches millions of consumers through its integrated portfolio of brands and works directly with hundreds of healthcare practitioners and many of the nation's largest payers and employers. Tens of millions of Americans are currently eligible for Tivity Health's SilverSneakers, Prime Fitness, WholeHealth Living and flip50 programs and millions of people have lost weight with Nutrisystem, South Beach Diet and DNA BodyBlueprint. As part of its commitment to tackling social isolation and loneliness, in 2017, Tivity Health launched a rural aging initiative to address challenges unique to older adults in rural communities.

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Recruitment Marketing Manager

Korn/Ferry International

Posted 2 weeks ago

VIEW JOBS 11/1/2019 12:00:00 AM 2020-01-30T00:00 About Us At Korn Ferry, we grasp every opportunity to surprise others and ourselves by going beyond expectations to deliver a bit extra. We call it exceeding potential. To inspire and excite people, teams, even entire organizations. To bring companies' strategies to life. To unite boardrooms and workforces. To unlock potential, realize ambitions, and change lives. Together, we are smarter. Together we are stronger. Together, we are more than. Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. We work with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people. Our 7,500 colleagues serve clients in more than 50 countries. We offer five core solutions. * Organizational Strategy * Assessment and Succession * Talent Acquisition * Leadership Development * Rewards and Benefits Visit kornferry.com for more information. The Role Korn Ferry, is searching for a Recruitment Marketing Manager that will support one of our large RPO clients based in Dallas, TX or at the client-site located in Chandler, Arizona or Omaha, Nebraska. Key Accountabilities The Recruitment Marketing Manager will be responsible for managing our client's recruitment marketing presence while providing expertise across both online and traditional media channels in North America. Your job will be ensuring we are in the right places at the right time for candidates to find us! Specifically, you will help bring our North American Recruitment Marketing Strategy to life by: * Leveraging your recruitment marketing expertise to suggest the best channels to attract talent. * Develop content that tells a compelling story on our career's social media channels * Create advertising campaigns on various social channels * Support recruiters in creating compelling job ads that align to the client's brand and drive candidate attraction * Stay up to date on current recruitment marketing tools and trends, channels and events that might be the right fit for our client. * Act as an advisor, consultant and expert to both your peers and client * Be able to understand the Client's brands, role functions and be able to research and implement new channels and niche strategies that are fit for purpose. * Demonstrate a structured approach to planning and executing recruitment marketing * Have excellent attention to detail * Create monthly ROI and channel recommendation reports for both immediate team and client leadership Skills & Experience Required Skills: * Experience managing an organizations Social Media presence, ideally within Talent Acquisition. * Experience in a recruitment marketing role. * Experience presenting and communicating to stakeholders at all levels of the business, * High School Diploma Preferred Skills: * Bachelor's Degree Other Korn Ferry is an Equal Employment Opportunity/Affirmative Action Employer - Minority/Female/Disability/ Veteran. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law. Korn/Ferry International Chandler AZ

Brand Marketing Manager

Tivity Health