Brand Marketing Manager

Fully remote, or hybrid schedule in our Vancouver, WA office. 

This position is not approved for recruitment by 3rd party recruiters. 

This position is not eligible for sponsorship. 

The Challenge and The Opportunity

We are seeking a talented and experienced Brand Marketing Manager to join the Quilt team and support Connecting Threads and Superior Threads. In this role, you will be responsible for developing and executing strategic marketing campaigns to drive customer acquisition, engagement, and retention. Leveraging your expertise in digital marketing channels, data analysis, and optimization techniques, you will play a pivotal role in maximizing our marketing ROI and achieving our growth objectives.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies across various channels such as catalog, performance channels, email, advertising, brick and mortar experiences, and affiliate marketing.
• Manage expenses to P&L targets by structuring end-to-end campaigns from planning budget allocation to ad creation, targeting, and optimization.
• Conduct in-depth data analysis to identify key trends, insights, and opportunities for optimization; utilize analytics platforms and marketing tools to monitor campaign performance and ROI.
• Implement A/B testing and other experimentation methodologies to optimize campaign elements such as ad creative, messaging, targeting parameters, and landing pages.
• Deep dive into customer data to understand preferences, buying habits and white space for business
• Collaborate cross-functionally with the creative team, product team, and other stakeholders to develop compelling marketing assets and messaging that resonate with our target audience.
• Stay abreast of industry trends and best practices. Continuously seek out opportunities to innovate and improve our marketing efforts.
• Provide regular performance reporting and insights for management, highlighting key metrics, trends, and actionable recommendations for improvement.

The Team

Crafts Group's is a passionate team of crafters, designers, and industry professionals dedicated to creating innovative and high-quality products for our customers. We value collaboration, creativity, and a shared love for all things needle arts. As a member of our team, you will have the opportunity to contribute your ideas, work alongside talented individuals, and make a meaningful impact in the crafting community.

About Us

For over 30 years, Crafts Group, a division of Premier Needle Arts, has been a leading provider of needle arts products, including quilting, knitting and crochet supplies. With a commitment to quality and innovation, we strive to empower crafters to express their creativity and create beautiful handmade items. Our brands are trusted and loved by crafters worldwide, and we are dedicated to continuously improving and expanding our product offerings.

We believe in fostering a supportive and inclusive work environment where every team member is valued and empowered to reach their full potential. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us in our mission to inspire and enable crafters to make beautiful things!

Requirements

The successful candidate will have:

• Bachelor's degree in marketing, business administration, or a related field.
• 3+ years of experience in performance marketing roles, with a proven record of accomplishment for driving measurable results and achieving KPIs.
• Understanding of how digital marketing channels, platforms, and best practices are part of a 360-content marketing program.
• Strong analytical skills with the ability to derive actionable insights from data.; proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Creative mindset with a passion for testing and optimization. Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques.
• Effective communication and collaboration skills with the willingness to work effectively in a cross-functional team environment.
• Results-oriented mindset with a focus on driving continuous improvement and achieving measurable outcomes.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Candidates are asked to submit a portfolio of your skills, expertise and achievements in the marketing field.

Benefits

Compensation: We provide a competitive compensation package, and pay rates are based on your skills, experience and metropolitan area. In addition to that, we offer bonus opportunities and a comprehensive benefits package.

The starting pay range is:

$29.00 - $36.00 per hour for Washington

Candidates from different locations within the United States may receive varying salary offers.

We offer a generous benefits package, including: 

• Multiple medical, dental and vision plan options after 30 days (with company contributions to the premium costs). 
• Healthcare Savings and Flexible Spending Accounts. 
• Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits. 
• Voluntary life and income replacement plans. 
• Robust Employee Assistance Program that includes counseling, legal, financial and health advocacy services. 
• 401(k) Retirement Savings Plan with Employer Match.
• Generous paid time off and holiday pay policies. 
• Employee discounts at all Premier Needle Arts companies!