Brand Marketing Manager

On The Border Irving , TX 75061

Posted 2 weeks ago

Job Summary

The Brand Manager (BM) is responsible for the development of all system wide campaigns, from ideation to full launch. This will include the national marketing calendar primary messaging and messaging specific to dayparts and occasions the brand targets for expansion. The Brand Manager will also be involved in supporting product development, as needed.

Key Performance Elements/Essential Functions



  • Lead development of strategy for each campaign and to business objectives.

Achieving Business Objectives: Build brand equity/loyalty, drive sales and traffic and deliver great guest experience across all communication touch-points. Ability to align and convince all levels of leadership of plans, executions, and tactics.

Insight Development: Leverage tools to identify trends in Guest behavior to capitalize on opportunities. Monitor the short and long-term health of the brand by translating insights into action plans. Conduct in-depth market and brand analysis to fully understand business performance and enable the development of brand growth strategy. Maintain full understanding of the competitive environment to assess impact on business. Identify research needs and can mine results to discover opportunities.

Strong Analytics Responsible for utilizing a diverse set of information and data to develop recommendations for program/campaign development. Not using Pivot Tables and advanced Excel functions in a day would be like not breathing for a day. Charts and tables are preferred to pretty pictures.

Creativity Develop multiple possible program directions based on insights, data points, and alignment with company strategy. Ability to use the insights from charts and tables to develop great creative direction/strategy.

Project Management and Execution

  • Manage all brand projects including, but not limited to, campaign strategy, creative execution, communication priorities (internal/external), and innovation. Lead development of creative briefs that give focused direction to agencies to develop world class programs that build equity and deliver results. Ensure integration of all elements of marketing mix drive a cohesive and impactful message for Team Members and Guests. Possess solid project management skills from planning stage to execution and post-mortem assessment to achieve brand objectives and goals.

Agency Management/Creative Development Responsible for ensuring strong partnerships with our Agency partners while holding them accountable to delivery against agreed upon scopes of work & costs. BM will also work with agencies to ensure all marketing team members are clear on timing, deliverables and objectives for all creative supporting the brand manager's marketing programs/projects.

Franchise Business Unit Support: Provide Franchise partners specific information within all marketing initiatives and development of new programs to gain their alignment to all programs and campaigns.

Drive Company and Cross Functional Alignment

  • Prepare and create engaging, meaningful and persuasive presentations. Must possess strong presentation skills and understand how to tailor messages for various audiences. Be a key player within our Readiness Team and partner with cross-functional team to ensure alignment and flawless execution.

General Duties: Assists with overall marketing department goal planning, strategy and strategic initiatives and calendar planning. Assist in the preparation and presentation of requested operation meetings &/or to franchisees when needed.



  • Bachelor's Degree in a related field or the equivalent combination of education and experience.


  • 4-6 years' experience in restaurant, food, or beverage industry as it relates to Brand Marketing.

  • Must have experience interpreting and analyzing Consumer Research and have a good understanding of testing methodologies

  • High familiarity with brand development planning, innovation and creative ideation processes

  • Strong experience with sales and data analysis

  • A demonstrated ability to execute strategic plans against required timeframes and to deliver desired results

  • Takes initiative, ability to set goals and entrepreneurial

  • History of demonstrated success in the brand strategy and innovation development

  • Must have experience managing diverse cross-functional team

  • Has excellent interpersonal, written and communication skills

  • Organized and able to manage multiple priorities

  • Positive energy to effectively represent brand internally and externally

  • Flexibility with the ability to adapt to changing priorities in a fast-paced environment

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Crm/Email Marketing Manager

Chuck E. Cheese's

Posted Today

VIEW JOBS 3/21/2019 12:00:00 AM 2019-06-19T00:00 Job Description At CEC Entertainment, we build careers around great food, family and fun! Our purpose and our passion is to create the best place for kids and families to eat and play! CEC Entertainment, the global leader in family entertainment and operator of Chuck E. Cheese's and Peter Piper Pizza restaurants, is seeking a CRM/Email Marketing Manager to join our dynamic Marketing team! This exciting, fun, and service-oriented opportunity is based at our Corporate Support Center in Irving, TX and will be supporting both CEC Entertainment brands including Chuck E. Cheese and Peter Piper Pizza. Reporting to the Sr. Director of Performance Marketing, the CRM/Email Marketing Manager will manage the execution of CRM marketing campaigns across customer touch points. The manager will work closely with internal stakeholders and agency partners to understand direct marketing needs for traffic generation and conversion. He/she will build programs for both offline and online programs, coordinate content and design, execute target audience segmentation selections, and deliver post-campaign insights on incremental sales and ROI. The candidate will manage outside partners and internal/external teams on day-to-day campaign design and execution and drive execution via marketing automation tools that leverage our customer database for targeting, message customization, counts, segmentation, and offer treatment. They will also assist in the development of a comprehensive loyalty road map, provide a recommendation for a data warehouse solution and deliver a campaign management system recommendation. Essential Functions of the Position: * Meet our Support Center objectives which include… "If you are not serving the Guest, serve someone who is" and "consistently deliver an awesome family friendly experience so that every guest leaves happy." Email/CRM and Promotional Campaign Development and Management (40%) * Manage email best practices including partnering with operations, internal marketing team and agency partners in execution of marketing and triggered-based campaigns that drive incremental and ROI for the business best practices. * Develop and execute email strategy and communication plans according to the monthly promotional and loyalty calendar. * Serves as email and CRM subject matter expert and consults business leaders regularly on customer acquisition & retention strategies. * Establish strategic roadmap for key projects supporting email and loyalty programs and partner with internal and external stakeholders to ensure delivery of projects on time and on budget. * Establish and execute omni-channel customer journeys via test and learn initiatives, deriving insights from post-campaign analysis, and optimizing programs to better deliver incremental revenue and ROI. * Develop marketing tactics focused on increasing program awareness, acquiring customers, and increasing sales. Email/CRM and Promotional Campaign Execution (30%) * Translate and manage roll-out of our CRM strategy and execute all direct marketing programs, including acquisition, engagement, and retention campaigns for the organization, integrated across online and offline channels. * Ensure that all campaigns are developed and deployed on time and with high quality (QA) and superior customer experience. Handle quick turn-around projects with a positive, problem solving attitude Track and Measure Campaign Performance (25%) Manage Email/CRM Budget (5%) Required Education, Experience and Skills: * Bachelor's degree in Marketing or related discipline * 4 years of experience in marketing and 2 years' experience managing email or CRM programs * Experience in Salesforce Marketing Cloud or similar system * Experience with personalization and dynamic content coding for email * A solid understanding of HTML & CSS skills and responsive email design * Advanced knowledge developing CRM marketing strategies * Experience in loyalty rewards program is preferred * Knowledge in leveraging customer data, technology, and marketing strategy for campaign planning and execution * Firm understanding of anti-spam regulations in the US and Canada * Skills in in budget planning and financial forecasting relating to marketing strategies and programs * Strong project management and problem-solving skills required * Experience in managing cross-functional teams (internal and external) Physical Demands To perform the duties of this position, the incumbent must have the ability to sit, walk, stand, bend, twist, reach, and carry, lift, pull, push between 1 – 25 lbs. Incumbent must use a computer, with repetitive movement of both hands. Incumbent must be able to work an 8-hour shift, with some overtime. Incumbent must also be available to travel to various locations by airplane or by operating a vehicle if needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions is included. The Company For over 40 years, CEC Entertainment has proudly served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid®. As the award-winning, number-one, kid-friendly restaurant for millions of families across the world, the company and its franchisees operate a system of 607 Chuck E. Cheese's and 147 Peter Piper Pizza stores, with locations in 47 states and 14 foreign countries and territories. More than 17,000 employees are dedicated to ensuring Every Guest Leaves Happy! CEC is a "Work Today, Get Paid Tomorrow" employer. Benefits At CEC Entertainment, we believe that our workforce should reflect the diverse backgrounds, experiences and perspectives of the many guests we serve. As an Equal Opportunity Employer, we do not discriminate against applicants due to race, ancestry, color, genetics, gender identity, gender expression, sexual orientation, national origin, religion, age, physical or mental disability, pregnancy, veteran status, or based on any other federal, state or local protected class. Employment is contingent upon a successful background check and drug screen. Applicants must be eligible to work in the United States. Chuck E. Cheese's Irving TX

Brand Marketing Manager

On The Border