Brand Marketing Manager, Marshalls

Discovery is at the core of everything we do - whether it's a great value, incredible style, or building long-lasting partnerships with people around the world. That's what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.

Brand Marketing Manager, Marshalls

The Opportunity: Contribute To The Growth Of Your Career As A Brand Marketer.

We are looking for a motivated, experienced, self-starter to join our Brand Marketing team as a Brand Marketing Manager. At Marshalls we pride ourselves in having a fresh array of fashionable and brand name apparel, home furnishing and more. You'll learn what makes Marshalls a leader in the off-price retail space. With over 1,000 stores and growing, it's a great time to join our Brand Marketing team, supporting Marshalls.

The Brand Marketing Manager will be working on the team responsible for developing communications and programs that increase consideration, drive brand love, and position Marshalls for future growth. The role in particular will be responsible for the leading the strategic development and overseeing execution of a variety of integrated, cross channel programs for Marshalls that drive key brand objectives, including: paid digital content, paid social content, and media integrations/partnerships.

Who We Are Looking For: You.

• Support development of holistic brand strategy that drives key brand health metrics, increases consideration for the brand, and shiftf perceptions of Marshalls.

• Works cross-functionally to develop integrated partnerships and programming that tells our brand story in meaningful and culturally relevant environments.

• Develops creative briefs and oversees content development for integrated partnerships, paid digital channels and programming. Partner with creative agency and internal creative teams to ensure content delivers on key brand objectives.

• Oversees day-to-day planning, content calendar management, and partners with the media team to execute and steward all paid digital and social initiatives to drive overarching brand goals.

• Provide strategic oversight of content development and ensure creative delivers on our consistent tone of voice, Marshalls brand guidelines, visual identity, and messaging themes.

• Proactively collaborate and communicate effectively across cross-functional business teams, including Agency and internal creative partners, Brand Teams, Consumer Insights, Digital Marketing and Media, to drive the business and deliver on brand goals.

• Oversee the Marketing Supervisor in their day-to-day activities and coach them on performance and professional development.

• Attract, assess, retain, and develop talent by creating an environment that provides direction, continuous learning and development, and commitment to common vision and shared values.

Qualifications

• 6-8 years of client-side marketing or account management experience

• Consumer first brand marketers with retail or CPG experience preferred

• Multi-channel, integrated thinker who can connect the dots between objectives & channels

• Strong organization, presentation and writing skills

• Excellent project management skills and attention to detail

• Ability to problem solve and work in the grey

• Thrive on working in a fast-paced, collaborative environment

• Leader who coaches and develops their direct reports

We care about our culture, but we also prioritize your needs!

• Competitive Pay

• Hybrid Work Environment

• Weekly paychecks

• Paid time away

• Programs to support environment and corporate responsibility

• TAAP - TJX Associate Assistance Programs

• Associate Discount

• Career Development Opportunity

• Be a part of an inclusive team

Benefit programs and eligibility terms vary across our global locations. We encourage you to apply to learn more about how our benefits can make a difference for you.

This position has a starting salary range of $90,200 to $115,200 per year.

Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.

This position is eligible for an annual incentive.

This position is hybrid requireing 2 days per week in the office in Framingham, MA. We are not open to this position being remote.

Discover Different at TJX means opportunity, teamwork, and career growth. That's why working here is so much more than a job. When you're a part of our TJX family, you have the full support of a diverse, close-knit group of people who work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Posting Notes: 770 Cochituate Rd Framingham MA 01701