Publix Super Markets Lakeland , FL 33810
Posted 2 weeks ago
Description
The Brand Marketing Manager is responsible for developing marketing strategies for business initiatives and marketing campaigns for their assigned categories of expertise in order to maximize business performance and drive customer advocacy. This includes identifying business and customer needs as well as developing marketing plans that drive effective customer communications. The incumbent also influences Publix private label product innovation and development, which build Publix brands, fill opportunity gaps, and further drive sales and market share. The incumbent is responsible for supervising Associate Brand Marketing Managers on assigned project work.
In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
Additional responsibilities include:
Additional Information
Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
Please note that Publix will not sponsor any hire for this position for a visa or permanent residence.
Required Qualifications
Preferred Qualifications
Master's degree in Business Administration with a concentration in Marketing from an accredited university
five (5) years of experience in marketing strategy development or brand management
advanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer software
Supervisory experience with responsibility over direct or indirect reports.
Publix Super Markets