Inked Brands Bowling Green , KY 42103
Posted 2 months ago
We're seeking a self-motivated Brand Marketing Manager to join our team in Bowling Green, KY. Inked Brands works with niche brands to build and scale their products and e-commerce traffic and sales. Our team is fun, creative, and willing to take smart risks. In this role, you'll be responsible for strategy and execution of marketing campaigns to drive revenue growth for a variety of brands. You'll be a key contributor - directly responsible for the creation, implementation, analysis, and management of successful workflows and department processes, aligning strategies with overall company goals. The perfect candidate thrives in a fast, results driven work environment and loves driving efficiencies for maximum results. If this is you, we want to hear from you!
WHAT YOU'LL DO
Lead a team to execute vision and strategy. Ensure team members meet deadlines. Communicate job expectations, give feedback through consistent coaching and counseling, and enforce policies and procedures; Direct team on best practices.
Own the digital marketing strategy and the marketing calendar for all brands. Set goals and budgets for the department.
Maintain departmental processes and workflows.
Prioritize work across portfolio of brands appropriately.
Collaborate with other department leads (ex: product development and accounting); ensure communications are coordinated and objectives are aligned.
Implement and monitor relevant key performance indicators (AOV, CAC, LTV, and conversion) around paid advertising, retargeting, and other marketing campaigns.
Plan and devise marketing strategies for brands to meet sales and stretch goals.
Identify relevant market and industry trends to inform planning and decision-making.
Develop and execute targeted customer acquisition goals, monitoring effectiveness, and reporting on key ecommerce/subscription KPIs (sales, profit projections, pricing and distribution, churn rate, customer LTV, etc.)
Build working knowledge of the customer profile to better support decision making on branding and customer experience.
Find, analyze and filter marketing vendors for various partnerships.
WHAT YOU'LL BRING TO THE TABLE
BA/BS degree; marketing emphasis a plus
2+ years in digital marketing for consumer brands (ecommerce and/or experience in categories of paper goods, drinkware, and other giftables a plus)
Ability to lead a team, grow a team, and bring out the best in others
Entrepreneurial, persistent, resourceful, with the ability to learn quickly.
Great project management skills.
Organizational Skills
WHAT DEFINES SUCCESS
Grow each brand to achieve revenue and profitability goals
Solve problems effectively and recruit/develop a successful team
Execute innovative go-to-market strategies with the team
Use data to make informed business decisions
Inked Brands