Brand Marketing Manager, Google Play

Google Inc. New York , NY 10007

Posted 3 months ago

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Brand Marketing Manager with the Play Brand team, you will help us build the Google Play brand while contributing creativity and excellent strategic and communication skills. In this role, you'll work with a range of internal stakeholders across Product Marketing, Social, PR, UX, and other teams, as well as external partners such as game developers and agencies, to develop creative strategies and execute high-impact brand initiatives and campaigns. Your scope will be global but you will work with key Google Play markets teams (i.e., US, Japan, Korea, Europe, the Middle East, and Africa). Additionally, you will need to balance creative excellence with high efficiency and action, effectively work through complexity, and understand the different dynamics of Google Play ecosystem.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in brand and/or product marketing.
  • 2 years of experience in the gaming industry.

Preferred qualifications:

  • Experience translating user insights into strategies and effective marketing campaigns, programs, and activations.

  • Experience managing a marketing agency partners and developing creative work.

  • Experience in consumer technology marketing within multinational organizations or creative agencies. Experience working with partners to create effective co-marketing campaigns.

  • Understanding of the Google brand and voice.

  • Ability to develop excellent marketing, expanding the limits of technology to tell stories and bring innovative product experiences to life. Ability to work and drive consensus in cross-regional and cross-functional teams delivering effective teamwork.

  • Excellent creative judgment and attention to detail and passion for inspiring storytelling.

  • Build and grow awareness of the Google Play brand by developing and activating brand partnership campaigns and activations, from strategic positioning to creative development and execution.

  • Lead cross-functional working teams across Marketing, PR, Social, Product, and executive stakeholders to develop and execute integrated brand campaigns across the business.

  • Help lead end-to-end global marketing projects, including planning, creative development, execution, budget management, and measurement.

  • Act as the advocate of the Google Play Brand at a global level, making sure that Google Play's core value proposition and brand identity is being represented accurately at a regional and local level.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Brand Marketing Manager


Posted 3 days ago

VIEW JOBS 1/21/2020 12:00:00 AM 2020-04-20T00:00 Bonobos is looking for a Senior Brand Marketing Manager for our Marketing Team. Bonobos, the men's apparel brand that disrupted the retail industry, is seeking a seasoned Senior Brand Marketing Manager with a proven track record for delivering successful marketing campaigns, driving brand awareness and brand love with meaningful, sustained results. You will report to the Sr. Director, Brand and Creative. What you'll do… * Lead the development and execution of marketing plans to achieve the brand's KPIs and objectives * Manage the translation of insights into a culturally-relevant strategies, opportunities and value propositions, and articulate implications and impacts for company * Work with the team on strategy and execution of 360 integrated brand marketing campaigns across tentpole and lower tier moments, both nationally and at the local level * Manage agency partners (creative, media, experiential, etc.), including leading RFP and onboarding, development and execution * Work closely with internal creative and content teams on ideation and development of brand efforts, as well as the acquisition team on evergreen brand media plans * Lead marketing efforts for wholesale partners * Protect and grow brand equity; including consumer research, brand health, and clear articulation of the brand voice across all communication * Manage and develop talented marketing team member(s) You… * Have 7+ years of experience across all brand marketing touchpoints, preference for those already at Sr. Manager level with path for growth * Are maniacally focused and passionate about putting the consumer and consumer insights at the heart of all you do * Are experienced in leading external partners and agencies, including skilled and detailed assessment of work, delivering specific and actionable feedback, and a track record of bringing the best out of our agencies * Are immersed in the latest marketing trends and how DTC and new commerce platforms have changed the game * Get excited by out-of-the-box ideas that change-the-game. We built our business on disrupting the norm and value that in our talent * Have a balance of left and right-brain qualities: Detail-oriented, highly organized, process-driven but also full of creative ideas and big-picture thinking * Demonstrated success influencing senior executives and cross-functional leaders, including the ability to listen, interpret needs and communicate complex solutions in a simplified way * Are a cross-functional leader with a strong background of effectively working across and with multiple stakeholders to establish buy-in for go-to-market strategy * Possess the ability to communicate complex information and implications both verbally and in written presentations, utilizing storytelling techniques to communicate a clear, compelling and cohesive narrative * Are a true team player and not afraid to roll your sleeves up to get sh*t done * Are intellectually curious and results-driven, combining consumer-centricity and creativity with strong analytical skills, measuring success and learning from it * Have a bias for action and proactive thinking * Demonstrate the ability to grow and manage direct report(s) with diverse skill sets and backgrounds * Experience in consumer, apparel or lifestyle brands is highly preferred * DTC or retail experience preferred, especially among emerging brands * MBA a bonus We… * Value exceptional creativity, initiative and witty banter * Work hard because we love what we're doing but also believe in balance * Will back up our talk with a competitive compensation and benefits package, challenging projects, random acts of team-wide fun, awesome co-workers, and the rare tribal atmosphere that values individuality * Are excited to hear from you All the benefits you need for you and your family * Multiple health plan options * Vision & dental plans for you & dependents * Associate discounts in-store and online * Financial benefits including 401(k), stock purchase plans and more * Education assistance for Associate and dependents Frequently asked questions * On average, how long does it take to fill out an application? On average, it takes 45-60 minutes to complete your application for the first time. Subsequent applications will take less time to apply as our system saves some of your application information. Please note that some positions require the completion of assessments in order to receive consideration for that role. Those would take additional time. * Can I change my application after submitting? No, you cannot change your application after submitting, so please make sure that everything is finalized before you hit the submit button. * How do you protect my personal information? Processing of information on paper is minimal, and Walmart processes application information using an applicant tracking system (ATS). Access to the data within the ATS is restricted to authorized personnel, and the system itself is held to high security standards by Walmart. * What are the recommended Internet Browsers for applying for open roles? * Internet Explorer 8.0+ * Firefox 4.0+ * Safari 4.0+ * Chrome 12+ See All FAQs Wal-Mart New York NY

Brand Marketing Manager, Google Play

Google Inc.