Brand Marketing Manager

Foot Locker Atlanta , GA 30301

Posted 1 month ago

This position is located at our corporate office in Bradenton, FL in the greater Tampa-St. Petersburg-Sarasota area.

At Champs Sports "We Know Game". We believe in the importance of Game. In having a style. A swagger. We believe we can satisfy your desire for gear that is born in sport, yet driven by fashion. You want to look good and feel good. We get it. Because we know style. We know culture. We know sport. And we most definitely, know Game. We carry the brands that catch your eye on and off the court. The ones you see in the hottest music videos; the latest, freshest, most exciting sports gear on the block. We pride ourselves on our brand roster.

We are looking for a strong team player and leader to join us here as a Brand Marketing Manager; someone who will contribute to the achievement of Champs sales goals by driving and executing key product storytelling initiatives, planning, development, and implementation across internal and external touch-points in the U.S. and Canada.

  • Relocation availability for those not local to the market.

  • Participates in the development and execution of annual marketing plan and assists in building the Champs brand strategy

  • Partners with vendors and the marketing team to develop programming against key initiatives for ideation to execution to drive awareness and preference

Develop and execute marketing initiatives with cross functional business units to meet goals and objectives including the management of budgets and development of briefs

  • Manage monthly marketing calendar, including vendor support, media schedule and events. Coordinates Buyer contribution to the Marketing Calendar

  • Oversees content planning, creation and execution through in-house and contracted resources

  • Oversees social media and marketing activities

  • Collaborates on expense planning with Multi-Channel Marketing Manager and Brand Director

  • Coordinates with and Champs Marketing management to maximize sales and traffic on-line and in-store

  • Works with others in the Marketing Department to help develop and execute merchandising solutions

  • Reviews market research to anticipate marketing and consumer trends and competitive actions, and translates evolving needs of young athletes into new branding directions.

  • Researches and understands the consumer demographics for the Champs Sports brand

  • Develop and manage local opportunities around key markets and mall marketing

  • Communicates brand objectives and plans to all involved team members on a regular basis

  • Assist brand marketing with key strategic presentations to internal and external stakeholders

  • Collaborate and presents recommendations to changes in brand strategy

  • Maintain reporting/recapping on tier 1 projects

  • Other duties and responsibilities will consist of Brand Photography, Plano-gram Management, Ops Review and Board Review Content, In-Store Audio and Window Performance Reporting.

  • Bachelor's Degree required

  • Minimum of 5-7 years related professional marketing experience

  • Experience in Retail, CPG or Brand Marketing highly preferred

  • Passionate and Inspired by Music, Sports, Food, Art, Tech, Sneakers, Streetwear, Gaming and/or Fashion.

  • Knowledge of Youth Culture, preferred

  • Strong Communication skills

  • Strong Project Management skills

  • A Problem Solver who loves to innovate, create and can think outside of the box

  • Ability to prioritize and be highly organized

  • Team Player & Leader who can work cross functionally in a matrix environment

  • Intermediate to Advanced skills in Power-Point, Excel, Word

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Brand Marketing Manager

Foot Locker