Brand Marketing Manager
Santa Clarita, California
We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.
Princess Cruises We are currently searching for a highly motivated Brand Marketing Manager who plans, implements, and analyzes integrated marketing programs which support prospective customer acquisitions, engagements with brands, and ultimately increases brand health metrics. Reporting directly to the Director of Brand Marketing & Promotions, this person will work closely with other teams to ensure brand consistency.
In a city with enviable quality of life balance, our corporate offices are located in beautiful Southern California in downtown Santa Clarita. Santa Clarita is what CNN Money Magazine calls "one of the best places to live in California." With award-winning schools, special events and a large arts and cultural scene, Santa Clarita is the third largest city in Los Angeles County and is ranked as one of the safest cities in not only California, but in the nation.
We welcome your interest in joining Princess Cruises one of the world's premier cruise lines with 18 ships sailing to hundreds of worldwide destinations and enjoying all the benefits and perks we have to offer.
Architect and implementation of multi-channel new-to-brand and new-to-Princess acquisition strategies and tactics. Includes: creative development, messaging strategy, tactical deployment, and measurement of success.
Manages brand advertising media programs with national media agency of record.
Analyzes performance of offline & digital marketing initiatives biweekly/monthly with agency and makes recommendations for improving efficiencies.
Researches cruise line/travel/hospitality competitive advertising quarterly and presents recommendations for testing new messaging concepts.
Manages relationship with Discovery Communications and works with internal teams and external agencies to best promote awareness and generate value/revenue from this partnerships (i.e. VR experiences, exclusive shorex, unique programming onboard, boutiques products, etc)
Manages promotions agency to identify, review and approve sponsorship and cross promotional partnership marketing activities. Partnerships should align to strategy designed for new-to-brand, new-to-cruise acquisition needs.
Reviews opportunities that are sourced outside of promotions agency (for example direct relationships and/or sourced from media agency) and manages implementation of approved programs (e.g., AARP, Avocados from Mexico, Harper Collins).
Oversees implementation and ensures legal compliance of sponsorship and cross promotional partnership promotions.
Manages the creative development and implementation of contest and sweepstakes promotions.
Liaisons with legal department to ensure rules and regulations are accurate.
Provides clear and consistent guidance to direct reports and staffers to establish and manage priorities, identify and resolve obstacles, ensure adherence to schedule and strategies.
Trains and coaches direct reports to fulfill assigned responsibilities, providing feedback as needed to drive growth, skills development and effective work styles. Writes and conducts effective performance reviews; sets goals and monitors achievement; identifies training needs; disciplines as needed.
Reviews and approves invoices up to $5,000.
BA or BS degree in business, marketing or other related discipline or equivalent combination of education and experience required.
Minimum of 7-10+ years marketing experience, either as a corporate client or in a marketing agency.
Experience in planning and strategizing integrated communications programs across multiple media is critical.
Minimum of 5 years of management experience.
Strong management skills with the ability to assign responsibilities, allocate resources, and direct corrective action is needed.
The ability to manage multiple programs simultaneously and stay organized is a must.
Strong interpersonal skills required for communication with management, other departments, agencies, designers, and colleagues.
Requires the ability to negotiate, present and resolve complex and controversial issues.
Proficiency in Microsoft Word and Excel needed.
Should be organized, managing multiple programs simultaneously, and have analytical skills.
Passion and drive to develop a team through coaching, oversight, and mentorship.
Flexible Work Schedule! 9/80 alternative workweek schedule providing each employee with one (1) weekday off every two weeks.
Time off benefits
Employee Stock Purchase Plan - up to a 15% discount off of FMV of CCL stock
Next Steps Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you're looking to get your talent noticed, apply today! Our application process is quick and easy:
Apply online at http://princess.com/careers. Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job.
Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status.
Carnival Cruise Lines