Brand Manager, US Preservision

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world-from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing, and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

The Brand Manager will be responsible for developing and executing marketing strategies that will drive growth and increase brand awareness for Preservision.

Responsibilities

• A passion for improving consumer lives, and a demonstrated track record of an ownership mindset.

• Lead the development and execution of brand plans

• Work closely within the large interdisciplinary team, help to move forward various activations including shopper marketing, PR, TV, digital and social media, search and SEO, ecommerce, displays and trade promotion.

• Lead business analysis and insight development

• Track, monitor, and analyze available performance metrics to develop insights for business growth and optimizations, including but not limited to shipments, retail sales, sales and media performance metrics for search, website, digital, social, SEO, e-comm, etc.

• Manage website, and DTC site

• Coordinate, expand and optimize, website, and new DTC site to improve personalization, ensure best-in-class capabilities, and incorporate new line extensions.

• P&L management

• Manage A&P budgets, update sales forecasts based on actual shipments and consumption trends, and help coordinate demand planning with operations.

• Internal processes

• Manage initiation, tracking and swift completion of internal processes, and lead promotional assets through the Promotional Review Committee (PRC) and Packaging electronic approval system (ELM).

Qualifications

• MBA preferred. Bachelor's degree required.

• 4 or more years of experience within US OTC and/or CPG marketing organization.

• Healthcare professional marketing experience a plus.

• Must have demonstrated analytical skills with ability to review consumer data, identify trends and present information to senior managers. Experience with IRI/ACNielsen data preferred.

• Strong demonstrated collaboration skills and ability to work well within a team.

• Ability to work in a time-sensitive, fast-paced environment and to demonstrate ownership and execution of primary responsibilities.

• Strong time-management (ability to manage expectations and meet deadlines) and verbal and written communication skills.

• Strong problem-solving skills with an ability to thrive with minimal guidance.

• Strong social / digital media acumen

• Must have proficiency with Microsoft suite of products

Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch+Lomb's Job Offer Fraud Statement.

Our Benefit Programs: https://www.bausch.com/careers/benefits/

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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