Brand Manager - Ultimate Ears
Global Business Group
The role of Brand Manager is to lead Ultimate Ears business to build the brand's awareness, deliver topline and profit growth ($ and %) and enable Ultimate Ears to become a clear #2 in the mobile music speaker market.
Assist in creating the Vision and 1-3 Year OGSM (Objectives, Goals, Strategies and Measures) for the Ultimate Ears brand.
Collaborate closely with the regions to understand market and retailer dynamics and what tools (NPIs, MarCom, Pricing, etc) are needed to succeed.
Identify business building opportunities based on comprehensive consumer and market understanding. Closely work with Consumer Insights and Market Analytics team to define business questions, research needs and plans.
Assist in identifying expansion priorities including geographies, channels and portfolio and ensure RoadMap sufficiency to deliver OGSM.
Lead development of next gen Global Point of Sale (POS) units that showcase the entire portfolio in store. Work with Brand, Product, Design, Engineers and Program Management to ensure the brand and product/audio signature are accurately being brought to life for the shopper at the first moment of truth.
Co-lead NPI projects in close collaboration with the Product team building from concept to GTM to in market execution all the while taking projects through the GATE process.
Manage P&L levers and Marketing operations by working with regions to monitor and manage pricing, demand planning and Marketing Funds.
Create strong Global marketing plans, working with advertising agency and internal media buying agency, for new product launches and flawlessly execute them across regions.
Collaborate closely with Product Development team to define portfolio and brand architecture, ensuring new products build the business/ portfolio and win with consumer target.
Lead end-to-end brand development: consumer insights; business/product opportunities, packaging design; marcom toolkit development and implementation.
Manage business planning and reporting processes (OGSM, Portfolio Planning, FY and Quarterly Planning Cycles).
Maintain productive relationships with Agencies to deliver top notch marcom materials and ensure most effective media campaigns.
Skills & Qualifications:
Degree in Business Administration or Marketing. MBA preferred.
Minimum 4+ years experience in Portfolio and Brand management in Consumer Electronics / FMCG.
Proven success in global / regional marketing roles leading multi product / multi tier portfolios.
Comprehensive experience in end to end brand development including: consumer insights, concept generation, product and packaging design, integrated marketing campaigns.
Proven skills in managing a P&L to deliver strong topline and bottom line growth.
Ability to work in a matrix structure and influence decisions.
Prominent interpersonal skills and leadership style. Proven ability to lead multifunctional / cross-cultural teams.