Brand Manager

We Put the World on Vacation Travel Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation.

Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. We are seeking a top-talent Brand Manager with experience in the sports and hospitality sectors to join our global multi-brand team.

In this role, you will be at the forefront of launching Sports Illustrated Resortsbuilding an unparalleled hospitality experience as an extension of the iconic Sports Illustrated brand. You will be a critical driver in bringing the legacy of the iconic 70-year-old brand to life through vacation ownership, hotel, and residential experiences in sports destinations across the country. This role will be focused on enhancing the brand's impact, resonance, and performance in the market.

This is a hybrid role - in office Monday - Wednesday and remote Thursday and Friday. The future of sports and travel is here, and we're inviting you to be a part of history. How You'll Shine Develop, support, and implement comprehensive brand strategies that align with company goals, vision and objectives.

Build annual brand marketing plans and deploy the brand strategically for immediate business growth and long-term sustainability Leverage research and consumer insights to identify market trends and understand customer preferences to ensure enable the brand resonates with target audiences. Manage the development of building a dynamic brand foundation and go-to market tools that set the brand up for successful implementation into the market. Develop positive relationships and collaborate closely with Sports Illustrated Resorts leaders and cross-functional teams in creative, operations, marketing, communications, sales and other functions.

Create and manage integrated marketing campaigns that promote the brand across both digital and traditional channels. Lead the planning and execution of experiential campaigns and events that drive brand awareness, lead generation, engagement and other business objectives. Oversee the branding and execution of company-sponsored sports events, hospitality activations, VIP experiences, and fan-centric initiatives.

Manage relationships with external partners, agencies, and vendors to maximize brand visibility and engagement at events, tournaments, and high-profile hospitality experiences Facilitate creative needs, provide feedback, and ensure that deliverables meet assigned deadlines. Ensure brand consistency, differentiation, and relevance in the market. Understand brand guidelines and oversee their implementation.

Demonstrate brand visual understanding and perspectives within imagery and video. Ensure brand messaging, tone, and visual identity are consistent across all touchpoints. Track and report key performance indicators (KPIs) related to brand health metrics Use data insights to optimize campaign efforts and refine brand foundations Provide actionable recommendations based on customer feedback, market trends, and performance analytics Travel Requirements 10-15% travel required.

This could include, but not limited to, site visits, production shoots, marketing events, and continuing education opportunities. What You'll Bring BA in Communications, Marketing or related field. Exceptional ability to develop and execute strategic brand plans.

Deep knowledge of communications, digital marketing, content creation, event marketing, and social media strategies. Demonstrated brand management skills with the ability to manage multiple initiatives simultaneously. Creative mindset with the ability to deliver, track and report on brand performance.

Demonstrated interpersonal, communication, and presentation skills, with the ability to engage stakeholders at all levels. Passion for sports and hospitality with an understanding of current trends, consumer behaviors, and emerging opportunities. Microsoft Suite, Canva, Adobe Creative Suite, Apple Keynote, Project Management Tools 5 years of relevant experience in brand management or related function Prior experience within sports, travel & hospitality a plus Knowledge of in-house agency structure, marketing, all forms of advertising, and digital experiences Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded: We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel Leisure Co. benefits include:

Note:

Temporary and/or seasonal associates are ineligible for Paid Time Off. Medical Dental Vision Flexible spending accounts Life and accident coverage Disability Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information) Wish day paid time to volunteer at an approved organization of your choice 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information) Legal and identify theft plan Voluntary income protection benefits Wellness program (subject to provider availability) Employee Assistance Program Where Memories Start with You Hospitality is at the heart of all we do at Travel Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another.

We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you. We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareertravelandleisure.com, including the title and location of the position for which you are applying.