Central Life Sciences (CLS) is a strategic business unit of Central Garden & Pet Company (NASDAQ: CENT & CENTA), that is dedicated to delivering insect management solutions to a wide array of Business to Business markets. Our Agricultural Division is seeking a Brand Manager to oversee the Starbar brand of products. Core product categories include insecticidal baits and non-insecticidal traps.
The Brand Manager is a key contributor to the overall marketing team, responsible for defining and building the sales strategy for the assigned brand portfolio. They will have P&L responsibility and be tasked to develop annual brand plans and assure successful implementation of strategies and tactics to achieve divisional business results.
The position will be located in Schaumburg, IL and will report to the Vice President of Marketing Professional Brands.
Please visit our websites at www.central.com, www.centrallifesciences.com and www.starbarproducts.com for additional company information.
MEASURES OF SUCCESS
Developing business objectives and marketing plans for the assigned brand portfolio, reflecting the overall corporate goals; seamlessly executing the marketing plans to deliver against the brand, financial and share objectives
Providing P&L management for the business, including weekly sales forecasts, pricing strategies, identifying margin improvements, and monitoring marketing expenditures, as well as providing reports to the Leadership Team to assure appropriate and timely decision-making
Furnishing business analysis for the markets including sales program evaluations, market research, post-event reports (trip reports), and relevant and timely competitive intelligence; with regular status reports to their manager and/or the Leadership Team
Directing the advertising and marketing agency partner(s) to successfully implement the brand strategies and tactics of the annual marketing plan
Providing the field sales force with marketing and programing tools to assists with their demand creation needs throughout the distribution channel, such as sales training presentations, marketing collateral, new product launch materials, and annual customer programs
Working as a multi-functional team leader to manage internal resources, assuring efficient execution of projects, including championing and managing new product launches for assigned brands
Working closely with production schedulers, the plants, the warehouse, and quality control to ensure the best possible quality and the least possible back orders
Working closely with customer service team to ensure accurate implementation of sales programs
Representing the assigned portfolio as "Brand Champion" within company and industry, such as attending various industry events including consumer and trade shows, customer training meetings, and industry forums
Working with Public Relations department to maximize positive publicity and minimize negative publicity
IDEAL CANDIDATE ATTRIBUTES
Bachelor's degree (B. A.) from four-year college or university, preferably in marketing
Must have at least 3 years of Marketing or brand management experience
Experience managing a P&L and understanding ways to improve the business profitability
Proficient in MS Office Suite (Outlook, Word, Excel, and PowerPoint)
Exceptional project management skills and experience leading cross-functional teams
Must be creative and possess excellent communication, interpersonal and analytical skills
Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings
Experience presenting to management and sales organizations
Self-motivator able to deliver satisfactory work under limited supervision
Periodic travel will be required (approximately 30%)
Ability to work in a constant state of alertness and safe manner.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Central Garden And Pet