Job Summary: The Brand Manager is responsible for strategically implementing the business strategy for new and existing products. This is a general management role with P&L responsibility for the brand / product category. This individual will be the brand's advocate for their product category, ensuring that new and existing products enhance the brand and maintain the brand's positioning in the bedding market. The Brand Manager will work closely with the Consumer Marketing, Product Development, Sales, Finance, and Operations teams to launch new products and drive product performance. In addition, this individual will be the subject matter expert for their business, understanding market trends and bringing innovative concepts to market. The ideal candidate for this position can demonstrate their creative energy and passion for implementing product initiatives and launches.
Essential Duties, Responsibilities, and Key Results Area:
Consumer and Market Insights:
Uses market data, internal data sources, and consumer research to understand new opportunities for the brand or product.
Translates business and brand needs into a prioritized consumer research list to help recommend/set a research budget.
Builds/Maintains category expertise with a thorough understanding of the target consumer, competitive insights and customer strategies to lead sales and marketing strategies. Socialize key category insights with cross-functional teams
Participates in setting the brand/category long-term strategy. The Brand Manager must be able to define Where to Play and How to Win for their respective Brand / Category. Responsible for translating this long-term plan into a Product Pipeline, Innovation Pipeline and actionable annual plan to deliver budget.
Analyzes brand portfolio to help identify opportunities such as : adjacent product categories and channel expansion / diversification.
Innovation and Product Portfolio Management:
Leads a cross-functional team to create a robust pipeline of new products based on consumer insights and market needs following the stage gate process and fitting within Brand/Category strategy.
Serve as Brand Management lead on new product core teams partnering heavily with product development and operations to successfully design and develop winning new product -- on time, on cost, on quality.
Deliver product launch excellence through close collaboration with sales, retail marketing and brand activation. Including management of the product lifecycle (post launch cost reduction, End-of-Life planning, Excess and Obsolescent Product / materials disposition, etc..)
Develops a winning product pipeline while balancing product innovation and financial targets in close partnership with Sales.
Business and Financial Management:
Understands drivers of any gaps to sales/profit performance and uses cross-functional relationships with Sales, Retail Marketing, and Brand Activation to recommend and implement a plan of action.
Leads developing the business case for new products, including estimating sales and financials.
Manage Brand/Category P&L - interpret corporate goals into brand/category Objectives, Goals, Strategies & Metrics
Responsible for understanding competitive landscape and making recommendations for how to win in the market via product, price, promotion and distribution.
Integrated Marketing Planning:
Provides direction & collaborates with cross-functional teams to develop successful new product launch plans and go-to-market strategies.
Other primary duties and responsibilities include the following; however, Management reserves the right to assign or reassign other appropriate duties to this job at any time. This document excludes the marginal functions of the position that are incidental to the performance of fundamental job duties.
Ideal Candidate Possesses These Attributes:
Strong presentation skills with the ability to translate consumer driven innovation into strong sell-in stories for Sales teams and their Customers.
Proficientcy in Microsoft Powerpoint and Excel a must.
Entrepreneurial with the ability to think and act creatively and strategically
Results oriented with "roll-up-the-sleeves attitude" and proven ability to successfully execute
Possess the background and experience sufficient to be recognized as a leader throughout the organization
Proven analytical skills with ability to assess business performance, discover key insights and make recommendations for optimization.
Knowledge of financial statements and ability to quickly identify/evaluate financial trends for opportunity assessment
Work successfully in a complex environment with multiple stakeholders
Proven experience as a great facilitator that leads by example
Software Proficiency -- Microsoft Office Applications (Excel, Powerpoint, Word)
Internal and External Interfaces:
Member of the Brand Management within the larger Marketing organization
Marketing, Brand Activation
Marketing, Retail Marketing
New Product Development
Sales and Sales Development
Tempur Sealy is proud to be an Equal Employment Opportunity and Affirmative Action employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
To perform this job successfully, the employee must be capable of performing each essential duty and responsibility satisfactorily. The requirements herein are the minimum levels of knowledge, skills, and/or abilities required.
The work environment and physical demands characteristics are representative of those an employee encounters while performing the essential duties, responsibilities, and key results of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties, responsibilities, and key results outlined herein.