Brand Manager

Raley's And Belair West Sacramento , CA 95691

Posted 2 months ago

Overview

Who We Are

The Raley's Companies is a private, family-owned, and purpose-driven retail company headquartered in West Sacramento, CA. Since our founding in 1935, our store operations have grown to include more than 235 locations across four states and four Tribal Nations under eight well-known banners: Raley's, Bel Air, Nob Hill Foods, Raley's O-N-E Market, Bashas', Food City, AJ's Fine Foods and Bashas' Din Market. In addition, The Raley's Companies bridges the divide between the physical and digital retail experiences through the operation of Apium Logistics, Fieldera and FieldTRUE. Built on a higher purpose, the organization and our over 21,000 employees are committed to quality offerings, exceptional service and doing right by our team members, communities, and planet.

Today, the Raley's, Bel Air Markets, Nob Hill Foods and Raley's O-N-E Market banners carry on Tom's legacy of innovation by serving as more than grocery stores. Our purpose of changing the way the world eats, one plate at a time, has made Raley's a trusted source for nutrition and wellness. We strive to enhance transparency and education in the food system to help customers make more informed, healthy food choices. We also serve as the destination for the best fresh products, affordable offerings, and personalized service.

Perks & Benefits:

  • Competitive compensation, paid weekly

  • Eligible for annual incentive bonus

  • Retirement Savings Plan - 401(k) including company contributions and matching funds

  • Tuition Reimbursement for qualified courses

  • Scholarship opportunities for continued education

  • Medical, dental, and vision insurance for yourself and eligible dependents

  • Paid time off

  • Family leave and time off

  • Life insurance

  • Wellness Programs (Raley's Healthy Lifestyles)

  • Flexible Spending Account (pre-tax - commuter, childcare, and medical expenses)

  • Health Savings Account

  • Corporate store and discount programs (10% off groceries, free items)

  • Discounts to amusement parks, gym memberships, mobile phone plans, etc.

  • Employee Assistance Program (free financial, legal, and mental health services)

  • Charitable contribution opportunity and volunteer time off and community events

  • Full onsite fitness center, pop-up grocery market, and all-you-can-eat fruit bar

  • Laptop and mobile device (Mac is an option!)

Responsibilities

What You Will Do

As the Brand Manager, you will lead the efforts for strengthening The Raley's Companies public image and driving customer loyalty through the implementation of marketing initiatives. You will lead the creation of all marketing campaigns and events for Raley's, Bel Air, Nob Hill, Raley's ONE Market, Bashas' and Din brands. In this role, you will report to the Sr. Director of Marketing and have Brand Specialists on your team that will execute effective campaigns. You will manage performance by monitoring marketing results, public perception, industry trends and competitive actions.

How You will Make a Difference

You will be responsible for corporate branding of The Raley's Companies and internal marketing.

You will collaborate with senior leaders to develop quarterly marketing plans to include paid advertising, loyalty communications (e-mail, print and push), earned social media, store signage, website content, and events

You will keepup to dateon trends in the industry to incorporate in quarterly plans.

You will initiate projects with marketing team to execute on quarterly marketing plans. Partners with Traffic Manager to ensure timelines and approval requirements are achieved.

You will develop creative briefs and creates job tickets.

You will work independently and collaborates with cross functional teams to ensure campaigns are executed correctly and optimized.

You will work with Category Managers and Operations teams to answer questions and gain information to ensure projects stay on track.

You will serve as the project lead for assigned brands and communicates initiatives and results to leadership and key stakeholders.

You will oversee local events and marketing opportunities with/on behalf the brand in conjunction with marketing and PR teams to include new store openings.

You will apply independent judgement and sound decision-making to resolve issues that arise during marketing activities and seeks to maintain desired outcomes.

Who You Are

  • You are a proven Servant Leader who aims to inspire and empower your team to accomplish their work and meet business demands.

  • You have the ability to prioritize, scope project requirements and manage multiple tasks simultaneously.

  • You are analytical and demonstrate the ability to prepare reports and summaries on marketing results.

  • You are an excellent written and verbal communication.

  • You have the ability to creatively solve problems.

  • You have the ability to translate overall business and marketing requirements to store teams for productive and efficient collaboration.

  • You can effectively cope with change, shift gears comfortably.

  • You can develop strong working relationships with vendors, internal stakeholders, and community partners.

  • You are committed to our culture of respect and inclusion, valuing others for who they are and the unique contributions they bring.

How you align with our FAMILY values:

  • Fearless: You're not afraid to share creative and bold ideas!

  • Accountable: You value responsiveness and accuracy.

  • Memorable: You desire to make a positive and lasting impression on others.

  • Inspiring: You're positive and adaptable.

  • Learning: You value learning and aim to engage others to do the same.

  • YOU: You make a difference by engaging with people and have an innate desire to help.

Qualifications

Must Haves

  • Bachelor's degree in Marketing, or related field and a minimum of five or more (5+) years of experience as a Brand Manager or Account leader for a retailer\

  • OR equivalent combination of education and experience.

  • Grocery retail experience preferred.

  • Advanced knowledge of print, digital and creative production process.

  • Local advertising practices and tactics

Permanent residency in California, Nevada, Arizona or New Mexico is a condition of employment for this position. This means a job offer may be denied or rescinded and, if employed, employment may be terminated if an applicant/team member ceases to reside in California, Nevada, Arizona or New Mexico.

Internal Applicants: No disciplinary action during the past 6 months. Your current leader must recommend that you apply for this position and provide endorsement upon request from HR. You must upload a resume and answer all application questions.


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Brand Manager

Raley's And Belair