Brand Manager Of Camping (Product Marketing Manager)

Ardisam Cumberland , WI 54829

Posted 10 months ago


Job Summary:

This is a newly created position within our organization. We are looking for a Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing programs. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and the brands reputation, improve customer experience and drive growth.

Job Duties:

The Brand manager is responsible for building brand equity of our company's products with the help of a cross-functional team, which includes other departments such as product development, external sales/ecommerce sales and the marketing team.

- Take brand ownership and provide the vision, mission, goals and strategies to match.

- Analyze our brand position in the market and crystalize targeted consumers insights

- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

-Develop integrated positioning strategies to ensure maximum brand exposure and communicate them to the team.

-Creating Fact based selling tools for sales team while analyzing and market penetration strategies.

-Identify, plan, and lead trade and consumer show attendance, booth layout and design.

-Coordinate and develop advertising plans/budget (Digital, Print, Video)

-Direct messaging and copy creation

-Work with videographer to conceptualize, storyboard, and coordinate print and video campaigns

-Conceive and direct online, video, and print content

-Direct the social media strategy on Facebook, Instagram and Youtube through digital advertising team.

-Write public relations announcements and solicit press articles.

-Lead the messaging and voice of brand website.

-Build Pro Staff, Brand Ambassadors or other in-field support.

-Direct the visual efforts of effective collateral materials (Brochures, Cards, Pamphlets, Point of Purchase, Box labels)

-Identify, research & validate new product ideas based on analysis of market trends & market needs.

-Work with New Product Development staff to establish market position and future direction

Qualifications and


Strong intrapersonal and verbal communication skills.

Excellent written communication skills with the ability to craft impactful ad copy.

Education: 4 year bachelors degree in business, marketing, advertising or other relevant course work. Work experience in a relevant field is preferred.

Benefits: Health Insurance, Group Term Life Insurance, Long Term Disability, Personal Time Off, Paid Holidays, 401K including Company match, Flexible Spending Accounts (Dependent), Vision/Dental insurance, HSA with company contribution and more!

Compensation: Salaried position

Duration of Employment: Full Time

Work Days: Monday Friday

Hours / Day: 8

Work Shift: First Shift

Ardisam, Inc. is a successful, energetic, customer-driven organization that offers competitive wages, health insurance, dental/vision reimbursement, flexible spending, long-term disability, group term life insurance, PTO, holiday pay, and 401(k).

Ardisam, Inc. is an Equal Opportunity Employer.

Ardisam, Inc. is a Substance Free Workplace and requires pre-employment drug screens.

To Apply: Please email cover letter and resume to

Company Description

We are an American company based in the heart of the Midwest, where the seasons shape the products we build. We live the outdoor rural lifestyle and we use our products. We design our products to be the best, and we also feature world class customer service. We have been making innovative outdoor products since 1960.
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Brand Manager Of Camping (Product Marketing Manager)