Brand Manager Of Camping (Product Marketing Manager)

Ardisam Cumberland , WI 54829

Posted 10 months ago

Job
Description



Job Summary:

This is a newly created position within our organization. We are looking for a Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing programs. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and the brands reputation, improve customer experience and drive growth.

Job Duties:

The Brand manager is responsible for building brand equity of our company's products with the help of a cross-functional team, which includes other departments such as product development, external sales/ecommerce sales and the marketing team.

- Take brand ownership and provide the vision, mission, goals and strategies to match.

- Analyze our brand position in the market and crystalize targeted consumers insights

- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

-Develop integrated positioning strategies to ensure maximum brand exposure and communicate them to the team.

-Creating Fact based selling tools for sales team while analyzing and market penetration strategies.

-Identify, plan, and lead trade and consumer show attendance, booth layout and design.

-Coordinate and develop advertising plans/budget (Digital, Print, Video)

-Direct messaging and copy creation

-Work with videographer to conceptualize, storyboard, and coordinate print and video campaigns

-Conceive and direct online, video, and print content

-Direct the social media strategy on Facebook, Instagram and Youtube through digital advertising team.

-Write public relations announcements and solicit press articles.

-Lead the messaging and voice of brand website.

-Build Pro Staff, Brand Ambassadors or other in-field support.

-Direct the visual efforts of effective collateral materials (Brochures, Cards, Pamphlets, Point of Purchase, Box labels)

-Identify, research & validate new product ideas based on analysis of market trends & market needs.

-Work with New Product Development staff to establish market position and future direction

Qualifications and

Skills:

Strong intrapersonal and verbal communication skills.

Excellent written communication skills with the ability to craft impactful ad copy.

Education: 4 year bachelors degree in business, marketing, advertising or other relevant course work. Work experience in a relevant field is preferred.

Benefits: Health Insurance, Group Term Life Insurance, Long Term Disability, Personal Time Off, Paid Holidays, 401K including Company match, Flexible Spending Accounts (Dependent), Vision/Dental insurance, HSA with company contribution and more!

Compensation: Salaried position

Duration of Employment: Full Time

Work Days: Monday Friday

Hours / Day: 8

Work Shift: First Shift


Ardisam, Inc. is a successful, energetic, customer-driven organization that offers competitive wages, health insurance, dental/vision reimbursement, flexible spending, long-term disability, group term life insurance, PTO, holiday pay, and 401(k).

Ardisam, Inc. is an Equal Opportunity Employer.

Ardisam, Inc. is a Substance Free Workplace and requires pre-employment drug screens.

To Apply: Please email cover letter and resume to careers@ardisam.com

Company Description

We are an American company based in the heart of the Midwest, where the seasons shape the products we build. We live the outdoor rural lifestyle and we use our products. We design our products to be the best, and we also feature world class customer service. We have been making innovative outdoor products since 1960.
upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Ext Specialist Product Development Acoustics

3M Companies

Posted 2 weeks ago

VIEW JOBS 12/28/2018 12:00:00 AM 2019-03-28T00:00 At 3M, we apply science in collaborative ways to improve lives. With $32 billion in sales, our 91,000 employees connect with customers all around the world. 3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Open position at 3M Peltor in Värnamo, Sweden Specialist Product Development Acoustics The R&D lab in Värnamo is Center of Excellence for over the ear hearing protection and communication solutions. We are now offering a position as specialist in acoustics to support new product development and new technology introduction. As an acoustic expert you will participate in commercialization projects and collaborate with other functions to develop solutions both in terms of protection and communication. You will also be a part of the new technology introduction team, investigating new technologies and bring new ideas into concepts. The work includes acoustic specification, design and verification, simulation, new technology investigation and generating IP. You have an open mind and like to find new solutions to customer needs. You have a scientific approach and innovative thinking. You are a team player with the capability to lead your own work. You can both document and communicate your achievements. You have a Master's degree in Acoustics, Electrical engineering, Applied Physics or similar, with experience from acoustic product development. Research experience is meritorious. For more information, please contact recruiting manager Magnus Johansson magnus.johansson@mmm.com . Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Twitter @3M. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms. 3M Companies Cumberland WI

Brand Manager Of Camping (Product Marketing Manager)

Ardisam