Brand Manager

National General Nashville , TN 37201

Posted 2 months ago

Job Description:

Primary Purpose:

Assist with marketing initiatives and programs that support brand maintenance, promotion, advertising and sales of National General Insurance's products and services to consumers. Responsible for maintaining relationships with stakeholders and stewarding projects with cross-functional internal services teams such as the Sales Operations, Facilities, Web, Accounting/Finance, Digital/Social, Product and Marketing teams, as well as external agencies/vendors. This position requires the management of multiple deadlines at once and prioritization of projects based on organizational goals.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Serve as the official Brand steward to support development and execution of brand communication strategies to ensure the ideal customer journey is met

  • Manage ongoing evolution and refinement of Brand strategy: positioning and architecture (in conjunction with consumer insights) through a variety of tactics with a focus on all advertising, digital, social and PR plans

  • Develop Brand campaign briefs that are communicated internally and externally and partner with agency partners to develop advertising, credibility and consumer engagement campaigns

  • Monitor competitor activity and provide regular competitive intelligence updates

  • Partner with the Art Manager to lead the direction of creative content (digital and social, web, email, broadcast, etc.)

  • Work closely with e-commerce and content teams as well as local marketing teams to ensure optimal consumer journey (in store and online)

  • Work with the VP Customer Experience & Brand Innovation, Brand Director and Data Science team to help develop annual strategies and tactics, and monitor the ongoing performance to ensure budgets are used to meet or exceed expected business results

  • Anticipate trends/market conditions and take appropriate action on a timely basis

  • Able to work cross functionally within a mixed matrix organization

  • Assist the VP, Customer Experience and Brand Innovation and Brand Director by leading various ad hoc projects and initiatives as needed

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience

  • 5+ years of marketing or advertising experience in Product Marketing or Brand Management

  • Strong computer and software skills

  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)

  • Excellent communication and interpersonal skills; have a demonstrated ability to build and deliver presentations to executives

  • Proven marketing experience (planning, organization and execution) with responsibility for campaign budget

  • Exhibits a basic understanding of all areas of advertising/marketing (digital, social, web, broadcast, email, etc.)

  • Must be flexible and able to adapt to changes quickly; always willing to roll up sleeves and get things done

  • Highly organized and detail oriented; able to own and prioritize multiple tasks in a fast-paced environment and handle a variety of assignments simultaneously

  • Creative, pro-active, self-motivated, results-oriented, highly collaborative, team player, and be passionate about marketing

Desired Skills:

  • Previous experience within Insurance Industry

Job Requirements -

About National General Holdings:

National General Holdings Corp. is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

National General is a fast paced, dynamic, and entrepreneurial organization. Our team members live by and exemplify what we call the 4Es. At National General, we are Energized, Engaged, Empowered, and we Execute every day in order to provide an exceptional experience for our customers! We are passionate about our organization and the value that we add every day. A successful candidate with National General will embody the 4Es. Our team is poised to outperform the competition. We are National General Insurance and with us you can be extraordinary! Come join our team!

Companies and Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

In addition to a phenomenal career opportunity, National General Insurance offers an excellent benefits package including:

  • Paid Training

  • Medical, Dental, Vision benefits

  • Wellness Programs

  • Life and Short/Long Term Disability Insurance

  • 401k w/ Company Match

  • Company Paid Holidays & Generous Time-off policy

  • Employee Discount Program

  • Career Advancement and Development Opportunities

  • On-site Healthcare Clinic (Winston-Salem and Cleveland offices)

  • On-site Fitness Center (Cleveland and Dallas offices)

  • Subsidized parking (Cleveland office)

National General Holdings Corp. is an Equal Opportunity (EO) employer Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

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Brand Manager

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