Brand Manager

Medifast, Inc Baltimore , MD 21203

Posted 2 months ago

About The Opportunity

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Job Summary

The Brand Marketing Manager supports the development and execution for brand strategy from brand planning through marketing activation. This role plays a pivotal role in helping people get to know, trust, and recognize us, building affinity and attraction for the OPTAVIA and Medifast brands. The person in this role will help develop brand and marketing content and work in collaboration with cross functional teams to ensure consistent delivery and stewardship of our brands.

Why you should work with us

Company Culture. At Medifast, we enjoy working hard to help people change their lives. But that doesn't mean we don't appreciate some good play time as well. That's why we have plenty of events and outings throughout the year where we can all relax, let our hair down, and get a little crazy.

Benefits. The biggest bonus you'll experience working at Medifast is the great feeling you get helping people improve their lives. But rest assured, we offer a long list of more tangible bonuses as well. From programs that maximize your earnings, to programs that maximize your quality of life.

Job Responsibilities

  • Supports the development and execution of the corporate and consumer brands.

  • Helps develop and drive consistent messaging strategy and creative execution for integrated marketing campaigns including, but not limited to, product commercialization, PR activations, social and marketing campaigns.

  • Tracks, analyzes, and reports program results to ensure strategies and tactics are working and to optimize business outcomes.

  • Works with creative agencies to support brand strategy through creative integrated marketing plans and brand asset development.

  • Demonstrates thought leadership, best practice sharing, competitive benchmarking, and expertise on our evolving landscape.

  • Establishes key partnerships, builds relationships, and fosters strong cross-functional collaboration with internal and external partners, agencies, and field marketing team to expand our brand voice, reach and impact in the marketplace with key audiences.

  • Project management with cross-functional teams.

  • Supports projects as a brand advocate and ambassador with a mastery of our brand principles, mission, and communication goals.

  • Partners with internal departments on various projects including digital program support, consumer, and competitive research, etc.

Scope

Brand Manager will report to the Senior Brand Manager and will have no direct reports.

Knowledge, Skills & Abilities

  • 4-year Marketing or Business Management degree required.

  • 5+ years of brand management and/or marketing experience.

  • Minimum 3 years of project management experience with cross-functional teams.

  • Passionate about delivering brand growth and driving company mission forward.

  • Experience managing marketing campaigns, from development through launch.

  • Must demonstrate initiative and the ability to handle multiple assignments and competing priorities in a timely manner and with little supervision.

  • Ability to problem solve and find alternate solutions to keep projects on track and on strategy.

  • Strong project management, time management, and analytical skills with an ability to build plans and execute.

  • Proven ability to build strong relationships and work cross-functionally.

  • Excellent communication skills including written, oral, and presentation.

  • Proficient in Microsoft PowerPoint, Word, and Excel.

  • Creative eye, entrepreneurial spirit, and an insatiable sense of curiosity.

  • Sense of ownership and pride in your performance and its impact on company's success.

  • Core values align with ours: Accountability, Integrity, Courage, Teaming, Empowerment, Partnership, Diversity.

Desired:

  • Agency experience
  • MBA

At Medifast, Relationships Are At The Center Of What We Do!

We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren't just words on a page - they are celebrated as a core part of the company's philosophy.

We Lead By

Mastering Relationships: We build trust, promote collaboration and we are reliable.

Being innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.

Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.

Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.

More About Medifast

Medifast (NYSE: MED) is the global company behind one of the fastest-growing health and wellness communities, OPTAVIA, which offers scientifically developed products, clinically proven plans and the support of Coaches and a Community to help Clients achieve Lifelong Transformation, One Healthy Habit at a Time. Based on more than 40 years of experience, Medifast has redefined direct selling by combining the best aspects of the model. Its community of independent OPTAVIA Coaches has impacted 2 million lives and teaches Clients how to develop holistic healthy habits through the proprietary Habits of Health Transformational System. Medifast is traded on the New York Stock Exchange and ranked second on FORTUNE's 100 Fastest-Growing Companies list in 2020. The company was also named to Forbes' 100 Most Trustworthy Companies in America list in 2017. For more information, visit MedifastInc.com or OPTAVIA.com and follow @Medifast on Twitter.

Thank you for taking the time to learn more about Medifast.

#LI-YC1


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Brand Manager

Medifast, Inc